businuss

Section 2: Summary of the article

• According to a report, the Indian e-commerce market will reach 100 billion U.S dollars by 2022. Financial services will have a major share in it.
• According to the data of PricewaterhouseCoopers (PwC), there will be 425 million mobile internet users.
• By the end of 2020, global e-commerce retail will reach up to 27 trillion dollars i.e. 27 lakh crores.
• We will become a digital-driven trillion-dollar economy by the end of 2025.
• Today there are about 7 lakhs e-commerce merchants in India.
• Soon they will reach 10-20 lakhs. This course will bring a new revolution to India.

Section 3: Main Content of the Video

• Recently, the Indian government launched its union budget for the year 20-21.
• They allocated Rs. 8000 crore on a project named “Bharat Net”.
• To connect complete India with the internet, the internet is made available to around 1.5 lakh Gram Panchayats. 
• According to a report, the Indian e-commerce market will reach 100 billion U.S dollars by 2022.
• Financial services will have a major share in it.
• According to the data of PricewaterhouseCoopers (PwC), there will be 425 million mobile internet users.
• By the end of 2020, global e-commerce retail will reach up to 27 trillion dollars i.e. Rs. 27 lakh crores.
• We will become a digital-driven trillion-dollar economy by the end of 2025.
•  Therefore, today, large companies such as Alibaba which is a Chinese company, and U.S companies are investing in India.

Why did Walmart acquire Flipkart for 20 billion dollars?

• Walmart knows about the increasing connectivity of the Indian population due to the internet and economic growth.
•  60% of the Indian population will be connected to the internet by the end of the year 2022. 

This is going to happen for the first time in the history of the whole world. India is ready for e-commerce.

Bada Business has made the most fundamental and profitable e-commerce course. 

For example:

• You are a woman entrepreneur from a small city that sells bangles. You want to go online because you are planning to earn Rs.1000-2000 per day.  This is your immediate goal.
• You are a student and you want to start an e-commerce side business to pay your college fees.
• You are a small businessman who owns a retail store of sarees. You want to open more retail stores through e-commerce.
• Your children want to do something new. They don’t want to sell sarees offline.
• You are running big manufacturing that makes car components.

This course will provide you with step-by-step information. 

This course is made by:

1. Mr Nishant Manchanda, Professor Bada Business

He is the Founder of a company named “Customer 121” and a customer expert. He is an expert and has helped many businesses to reach the level of Amazon. He has shared a case study of his customers. These people started from zero and today they are earning between Rs. 3 lakh to Rs. 30 lakh per month.

2. CA Ankit Jain, Professor Bada Business

He is a CA for many e-commerce merchants and knows all pinpoints of e-commerce.

Key Note#1: E-commerce course steps

This course is divided into the following 3 steps:

Step 1: Foundation:

• Fundamentals of E-commerce
• Pricing
• Product
• Photography

All these topics are explained effectively in a very simple language.

Step 2: Getting started:

After watching step 1, you have made up your mind to start an e-commerce business.

Step 3: How to run your e-commerce business?

Finally, in step 3 you will run your e-commerce business.

Key Note#2: E-commerce course topics

There are 37 videos in this course that will give you deep knowledge. It will enable and empower you to make a decision and take action. 

The following are the topics of the Ecommerce course:

1. E-commerce se Darna Kyun?

• Your fear of e-commerce will be removed.
• You will be provided complete knowledge about e-commerce.

2. What is e-commerce and why it is important in times today?

3. How to take the first step in e-commerce?

4. How to fund e-commerce business?

• How to do self-funding?
• How to take a loan?
• What are the NBFC’s?
• What documentation is required for raising funds from NBBC’s?

5. Top 14 resources required for e-commerce business owners

6. What is the e-commerce business ecosystem?

7. Types of e-commerce business models

• You might be thinking that e-commerce is simply about visiting the Amazon site and giving orders, but e-commerce has many business models.
• We have made it easy for you to make decisions regarding the right business model for you.

8. Investment required for starting an e-commerce business

9. B2B E-commerce vs B2C e-commerce

10. Most profitable categories of e-commerce in India

• You will get knowledge about what & why of your e-commerce business.

11. Understanding e-commerce customers

12. Technology & platform

• You will be surprised to know that e-commerce business is easy to maintain and sustain.
• You will get knowledge about how to grow your e-commerce business.

13. How to choose the right product?

• If all things are right but the product is not right, you will reach nowhere.
• You should make the right product that satisfies customer’s needs.

14. How to manage operations and logistics?

15. Marketplace of e-commerce

16. What is warehousing and inventory?

17. How to price your product?

• We have provided calculators in our two videos.
• You just have to fill numbers in an excel sheet and rest the calculator will do everything for you.

18. Customer services best practices

19. How to do zero budget marketing?

20. How to design a perfect return policy?

21. How to register your e-commerce company?

22. Legal and compliance requirements for e-commerce business

23. Operational readiness

24. Perfect photoshoots of your product

25. SKU(Stock Keeping Unit)

26. How to manage inventory?

27. How to write product descriptions?

28. 5 Case studies of small businesses

29. Product reviews

• How to handle negative product reviews

30. How to choose the right e-commerce vendors?

31. 18 Reasons for business failure

32. How to self-run your store on an e-commerce portal?

Today there are about 7 lakhs e-commerce merchants in India. Soon they will reach 10-20 lakhs.

This course will bring a new revolution in e-commerce in India.

Section 4: Key Outcomes of the Video

• Implement learning of this course in your e-commerce business
• Choose the right vendor for your e-commerce business

1. What is a PG hostel business?

In a PG hostel business, you have to provide accommodation in a building to many people for rent.

2. Why is PG hostel business in demand?     

Nowadays, people are ready to send their children for education in other cities. Also, some people move in to different cities for job. So, people require PG hostel to live in some other city that is affordable option with all the modern facilities.

Thus, PG hostel is a good business opportunity for you to make money.

3. Steps to start a PG hostel business

(i.) Location selection: You have to search a location which is near to:

• Educational institutions
• Office area
• Market
• Conveyance availability

(ii.) Licence: To start a PG hostel, you require:

• Permission from local municipal authorities
• Police permission
• FSSAI licence if you provide food facilities in the hostel

(iii.) Amenities: You have to arrange the furniture and equipment in your PG hostel.

(iv)Security: You have to use CCTV camera to ensure the security of the students, working professionals, etc. who are living in your PG.

(v.) Utilities: You have to arrange the following utilities in your PG hostel:

• Electricity & water
• Inverter

(vi.) Manpower: You have to hire the following people for your PG hostel:

• Cook – Salary Rs.10,000 per month
• Helper cum cleaner- Salary Rs.8,000 per month
• Guard- Salary Rs.7,000 per month

(vii.) Marketing: You can do the marketing of your PG hostel with the help of:

• Pamphlets
• Online social media channels
• Local newspaper ads
• Tie up with college & coaching centres

(viii.) CapEx, OpEx & ROI of a PG business

CapEx of a PG business

OpEx of a PG business

Total expenditure= Rs. 17,40,000

ROI of a PG business

3. Reasons for the failure of PG business

• Wrong location
• Too much competition near you
• Ignoring tenant verification

Key Outcomes of the Video

• Use CCTV camera to ensure the security your PG tenants
• Search a location near to the educational institutions and office area while starting a PG hostel

वीडियोकाउद्देश्य

• पीजी (PG) हॉस्टल बिज़नेस कैसे शुरू करें?

वीडियो से मिलने वाली सीख

1. PG हॉस्टलबिज़नेसक्याहै?

एक PG हॉस्टल बिज़नेस  में, एक बिल्डिंग या घर में कई लोगों को किराए पर रहने की जगह दी जाती है।

2. PG हॉस्टलबिज़नेसडिमांडमेंक्योंहै?

आजकल लोग अपने बच्चों को किसी दूसरे शहर में पढ़ने के लिए भेजते हैं। इसके अलावा लोग नौकरी के लिए भी दूसरे शहरों में जाते हैं। इसलिए, लोगों को किसी दूसरे शहर में रहने के लिए ऐसी जगह की ज़रूरत होती है जहां लोग रह सकें और उन्हें सभी ज़रूरी सुविधाएं भी मिलें। ऐसे में लोगों के लिए PG हॉस्टल सबसे सही और सस्ता ज़रिया होता है।

इस तरह आप PG हॉस्टल का एक अच्छा और फ़ायदेमंद बिज़नेस शुरू कर सकते हैं।

3. PG हॉस्टलकोशुरू करनेकेस्टेप

(i) सही जगह चुनना: आपको PG हॉस्टल की जगह निम्नलिखित तरह की चुननी चाहिए, जो:      

• एजुकेशनल इंस्टीट्यूशन के पास हो।
• ऑफ़िस एरिया के पास हो।
• मार्केट के पास हो।
• जहां आने-जाने की सुविधा हो।

(ii) लाइसेंस: PG हॉस्टल शुरू करने के लिए, आपको चाहिए:

• लोकल म्युनिसिपल अथॉरिटीज़ से अनुमति।
• पुलिस से अनुमति।
• FSSAI लाइसेंस अगर आप हॉस्टल में खाने की सुविधा देते हैं।

(iii) सुविधाएं: अपने PG हॉस्टल में फ़र्नीचर और ज़रूरी उपकरण की व्यवस्था करें।

(iv) सुरक्षा: आपके PG में रहने वाले विद्यार्थी, नौकरी-पेशा आदि लोगों की सुरक्षा के लिए CCTV कैमरे का इस्तेमाल करें।

(v) ज़रूरी सुविधाएं: आपको अपने PG हॉस्टल में निम्नलिखित ज़रूरी सुविधाओं की व्यवस्था करनी होगी:

• बिजली और पानी
• इन्वर्टर

(vi) मैनपावर: आपको अपने PG हॉस्टल के लिए निम्नलिखित लोगों को रखना होगा:

• कुक – इसे आप 10 हज़ार रुपये महीने की सैलरी पर रख सकते हैं।
• हेल्पर कम क्लीनर – इसे आप 8 हज़ार रुपये महीने की सैलरी पर रख सकते हैं।
• गार्ड – इसे आप 7 हज़ार रुपये महीने की सैलरी पर रख सकते हैं।

(vii) मार्केटिंग: आप अपने PG हॉस्टल की मार्केटिंग निम्न की मदद से कर सकते हैं:

• पैम्फ़लेट
• सोशल मीडिया
• अखबार में विज्ञापन दे कर
• कॉलेज और कोचिंग सेंटर के साथ टाई-अप करके

(viii) PG हॉस्टलका कैपेक्स (CapEx), ओपेक्स (OpEx) औरआरओआई (ROI)

PG हॉस्टलका CapEx                                          रुपए

PG हॉस्टलका OpEx                                                  रुपए

कुल खर्चा = 17,40,000 रुपये

PG हॉस्टलका ROI

(ix) PG बिज़नेसकेअसफलहोनेकेकेकारण

• गलत जगह चुनना
• आस-पास के क्षेत्र में बहुत कम्पटीशन होना
• किरायेदार की वेरिफ़िकेशन नहीं करना

वीडियोसे निकलने वाले परिणाम

• अपने PG में किरायेदारों की सुरक्षा के लिए CCTV कैमरे का उपयोग करें
• PG हॉस्टल शुरू करते समय एजुकेशनल इंस्टीटूशन और ऑफ़िस के पास जगह चुनें

 To read it in English, Click Here.

Key Learnings from the Video

1. Why salon is a profitable business idea?

• People spend money on grooming: Nowadays, everyone including males and females are conscious about their looks. They take care of their personal grooming and are very particular about it and this is the reason why salon business is in demand.
• Recession free business: There are no chances of recession in this business. People are highly active on social media and they want to look good all the time.
• Relatively easily marketable: It is easy to do marketing of this business. Especially word of mouth works in Tier-ii and Tier-iii cities.
• Salon has become a need: People need to visit salon on every occasion such as party, wedding, etc. People share their pictures and stories on digital media and to look good in these pictures, they visit salon.

2. Steps to start a salon business

(i.) Market research: You have to conduct market research to know about the:

• Locality wherein you want to open the salon
• Services that are in demand
• Market size
• Target audience
• Products
• Competitors analysis regarding

• Nearby salons
• Types of customers
• Price
• Products & services
• Speciality
• Weaknesses

(ii.) Select a location: You have to select a high end marketplace that is

• Busy market
• Shopping centre

(iii.) Licences:  You have to take the following licences:

• Trade licence from municipal corporation
• Business registration in form of proprietorship, partnership and private limited
• GST registration
• Professional tax licence
• PAN & TAN
• Fire NOC
• Shops and Establishments Acts registration

(iv.) Interiors: The interior of the salon should be attractive. For this, you should choose:

• Lighting
• Decoration
• Spacious

(v.) Purchase tools & equipment: You have to purchase tools & equipment that should be used in providing services. These tools include:

• Fridge
• Geyser
• TV
• Salon chair
• Shelves
• Trolley
• Pedicure tub
• Music system
• Scissors
• Combs
• Trimmers
• Towels
• Bed sheets
• Disposable bed sheets
• Wax heater
• Face steamer
• Shampoo chair
• Hair steamer
• Hair dryer
• Straightener
• Curlers

(vi.) Furniture: Furniture includes:

• Tables
• Chairs
• Sofa set
• Reception
• Massage beds
• Racks
• Shelves
• Stools

(vii.) Arrange suppliers & vendors: You have to search the suppliers and vendors for purchasing the product used in the salon. They will provide you good brands at a reasonable cost.

(viii.) Hiring: You have to hire the following staff for your salon:

• Hair dresser
• Makeup artist
• Helper
• Cleaner

(ix.) Set up service prices: Next, you have to decide the prices of the services of your salon. You should keep in mind the following points while deciding the price:

• Value for money
• Competitors’ price slab for services

(x.) Marketing: You should do following things for the marketing of your business:

• Pamphlets
• Local newspaper ads
• Social media platforms
• Websites
• Local magazines advertisements
• Flyers
• Partner with local organisations
• Advertisements in local radio
• Banner art at local venues
• Sponsor events & functions

(xi.) CapEx, OpEx & ROI of salon business

CapEx of salon business

OpEx of salon business

Total expenditure = Rs. 18,80,000

ROI of salon business

3. What are the reasons for the failure of salon business?

• Lack of satisfactory services: Services are the most important part of a salon. If the services are unsatisfactory, the customer will not come back to your salon.
• Wrong location: Location should be  a high end market place.
• Online salon app: Online salon apps are very popular in the market such as Urban Company, Yes Madam and At Home Diva that provide salon services at home. So, you have to strengthen your marketing strategy to beat these apps.

4. Tips for your salon business

• Keep yourself updated according to the changing trends
• Upsell services to clients

Key Outcomes of the Video

• Keep yourself updated according to the changing trends
• Choose attractive interior for your salon

वीडियोकाउद्देश्य

• सैलून का बिज़नेस कैसे शुरू करें?

वीडियोसे मिलने वाली सीख

1. सैलूनएक फ़ायदेमंदबिज़नेसक्योंहै?

• लोगसजने-संवरने परपैसाखर्चकरतेहैं: आजकल चाहे महिला हो या पुरुष हर कोई अपने सौंदर्य पर काफी ध्यान देते हैं। वे अपनी अपनी सुंदरता का ख्याल रखते हैं जिसके कारण सैलून बिज़नेस की डिमांड है।
• मंदी मुक्त बिज़नेस: इस बिज़नेस में मंदी की कोई संभावना नहीं है। लोग सोशल मीडिया पर काफ़ी एक्टिव रहते हैं और हर समय अच्छा दिखना चाहते हैं।
• आसान मार्केटिंग: इस बिज़नेस की मार्केटिंग करना आसान है। खासकर छोटे शहरों (टियर II और टियर III) में तो एक-दूसरे से चर्चा के ज़रिए ही मार्केटिंग हो जाती है। 
• सैलूनआज की ज़रूरत बन गई है: लोगों को पार्टी, शादी आदि जैसे हर अवसर पर सैलून जाना पड़ता है। लोग अपनी फ़ोटो और स्टोरी डिजिटल मीडिया पर शेयर करते हैं और इन फ़ोटो में अच्छा दिखने के लिए वे सैलून जाते हैं।

2. सैलूनबिज़नेसशुरूकरनेके स्टेप्स

(i.) मार्किटरिसर्च – आपको निम्न चीज़ों के बारे में मार्केट रिसर्च करनी चाहिए:

• वो जगह जहाँ आप सैलून खोलना चाहते हैं
• सर्विस जिनकी मांग है
• मार्केट साइज़
• टारगेट ऑडियंस
• प्रोडक्ट
• कॉम्पिटिटर्स का विश्लेषण। इसके लिए निम्न चीज़ों का विश्लेषण करें:

• आस-पास के सैलून कैसे हैं?
• कस्टमर्स किस तरह के हैं?
• रेट क्या चल रहे हैं?
• प्रोडक्ट और सर्विस कैसी है?
• खासियत क्या है?
• कमियां क्या हैं?

(ii.) जगह चुनें – अब आपको ऐसी जगह चुननी चाहिए जो:

• मार्केट में हो
• शॉपिंग सेंटर में हो

(iii.) लाइसेंस – आपको निम्न तरह के लाइसेंस लेने होंगे:

• म्युनिसिपल कारपोरेशन से ट्रेड लाइसेंस
• प्रोपराइटरशिप, पार्टनरशिप और प्राइवेट लिमिटेड के तौर पर बिज़नेस का रजिस्ट्रेशन
• जीएसटी (GST) रजिस्ट्रेशन 
• प्रोफ़ेशनल टैक्स लाइसेंस
• PAN और TAN
• फ़ायर एनओसी (NOC)
• दुकान एवं वाणिज्यिक प्रतिष्ठान अधिनियम पंजीकरण (Shops and Establishments Acts registration)

(iv.) इंटीरियर – सैलून का इंटीरियर आकर्षक होना चाहिए, जैसे:

• अच्छी लाइटिंग
• डेकोरेशन
• बड़ी जगह

(v.) टूल्सऔरइक्विपमेंट्सखरीदना – आपको सर्विस में इस्तेमाल किए जाने वाले टूल्स और इक्विपमेंट्स खरीदने होंगे। इनमें शामिल हैं:

• फ्रिज
• गीज़र
• टीवी
• सैलून चेयर
• अलमारी
• ट्रॉली
• पेडीक्योर टब
• म्यूज़िक सिस्टम
• कैंची
• कंघे
• ट्रिमर
• टॉवेल
• बेड शीट
• बेड शीट्स
• वैक्स हीटर
• फ़ेस स्टीमर
• शैम्पू चेयर
• हेयर स्टीमर
• हेयर ड्रायर
• स्ट्रेटनर
• कर्लर्स

(vi.) फर्नीचर – फर्नीचर में शामिल हैं:

• टेबल
• कुर्सियाँ
• सोफ़ा सेट
• रिसेप्शन
• मसाज बेड
• रैक
• अलमारियां

vii.) वेंडरऔरसप्लायर: सैलून में इस्तेमाल होने वाले प्रोडक्ट को खरीदने के लिए आपको वेंडर और सप्लायर की तलाश करनी होगी। वो आपको ठीक दाम पर अच्छे ब्रैंड के प्रोडक्ट देंगे I

(viii.) लोगों को रखना – आपको अपने सैलून के लिए इन लोगों को काम पर रखना होगा:

• हेयर ड्रेसर
• मेकअप आर्टिस्ट
• हेल्पर
• क्लीनर

(ix.) सर्विस की कीमत तय करना: आपको अपने सैलून की सर्विस की कीमत तय करनी होगी। कीमत तय करते समय आपको निम्नलिखित बातों का ध्यान रखना चाहिए:

• ऐसी कीमत रखें कि कस्टमर को लगे कि उन्हें सही कीमत पर अच्छी सर्विस मिल रही है  
• प्रतिद्वंदी की कीमत को देखते हुए अपनी कीमत तय करें

(x.) मार्केटिंग – आपको मार्केटिंग के लिए निम्नलिखित तरीके अपनाने चाहिए:

• पैम्फ़लेट
• लोकल अखबार में विज्ञापन
• सोशल मीडिया
• वेबसाइट
• लोकल मैगज़ीन में विज्ञापन
• लोकल ऑर्गनाइज़ेशन के साथ पार्टनरशिप    
• लोकल रेडियो में विज्ञापन
• बैनर
• इवेंट

(xi.) सैलूनबिज़नेसका कैपेक्स, ओपेक्स, आरओआई (CapEx, OpEx, ROI)

सैलूनबिज़नेस काCapEx

सैलूनबिज़नेसका OpEx

CapEx = 11,40,000 रुपये

OpEx = 7,40,000 रुपये

कुल खर्च = 18,80,000 रुपये

सैलूनबिज़नेस का ROI

3. सैलूनबिज़नेसकेअसफल होनेकेक्याकारणहैं?

• अच्छीसर्विस नहोना: सर्विस सैलून का सबसे महत्वपूर्ण हिस्सा है। यदि सैलून की सर्विस अच्छी नहीं है, तो कस्टमर आपके सैलून में वापस नहीं आएगा।
• गलत जगह: सैलून ऐसी जगह पर होना चाहिए जहां ज़्यादा लोग आते हों या मार्केट में हो। सही जगह नहीं चुनने पर आपके सैलून में कस्टमर नहीं आएंगे।
• ऑनलाइनसैलूनऐप: आजकल, ऑनलाइन सैलून ऐप बहुत मशहूर हैं जैसे अर्बन कंपनी (Urban Company), यस मैडम (Yes Madam) और एट होम दीवा (At Home Diva) जो घर पर ही सैलून की सेवाएं प्रदान करते हैं। इसलिए, आपको इन ऐप्स को मात देने के लिए मज़बूत मार्केटिंग स्ट्रैटजी बनानी चाहिए।  

4. आपकेसैलूनबिज़नेसकेलिएटिप्स

• बदलते ट्रेंड के अनुसार खुद को अपडेट्ड रखें
• कस्टमर को ज़्यादा से ज़्यादा सर्विस देने की कोशिश करें

वीडियोसे निकलने वाले परिणाम

• बदलते ट्रेंड के अनुसार खुद को अपडेट्ड रखें
• अपने सैलून के लिए आकर्षक इंटीरियर चुनें

 To read it in English, Click Here.

• how to start a toy shop business

Key Learnings from the Video

1. Why is toy shop a profitable business idea?

• Strong growth: According to a leading business company, IMARC, “The value of toys market in India was 1.75 billion U.S dollar in the year 2019. Also, this market will witness a high growth in the period of 2020-2025.”
• Huge consumer base: India has the second largest population of 1.3 billion in the world. Also, half population of the country is below 25 years. So, this business has a huge consumer base.
• Large variety of toys: There is a large variety of toys that you can sell in your shop such as traditional toys, board games, puzzles, construction-building toys, high-end electric toys, educational toys, etc. So, you have to choose the toys for your shop according to your budget and target audience.

2. Steps to start a toy shop business

(i.) Identify target market: Parents of small children are your target customers because as their children grow, toys requirements will also grow and will vary as well.

For example:

• Soft toys, balls, etc.  are required for the children of age group between 1-2 years.
• Educational toys are required for the children of age group between 3-5 years.

(ii.) Choose a brand name: You should choose an attractive brand name that matches with your toy business.

Points to be kept in mind while choosing brand name:

• Attractive font style
• Design logo with graphics

(iii.) Research: Next, you have to research about the toy industry to know about the competition in the market.

• Fast changing industry: Toy industry is a fast changing industry and new designs of toys are available every day. So, you should keep your stock updated.
• Update toys stock timely: If new version of some toy launches in the market, no one will buy the old stock. So, you should do market research carefully to decide the type and quantity of the toy stock for your shop.
• Analyse customer demand & budget: You have to analyse the customer demand and their budget for toys.
• Kids age group and preferences: You have to collect the information about the age group and their preference of the kids.
• Competition strategy: You should consider the following things while preparing competition strategy:

• Marketing strategy
• Pricing
• Discounts & offers

(iv.) Location: You should choose a location with high customer footfall that might be:

• Near residential area
• Near schools
• Near children parks

(v.) Licence & registration: You need the following licence & registration for your toy business:

• MSME registration
• GST registration
• Fire NOC

(vi.) Finding toy supplier: Next, you can search toy supplier with the help of:

• Search on internet
• Wholesale market
• Brand distributors

(vii.) Equipment & furniture: You should keep in mind the following point while choosing furniture for your shop:

• Child friendly furniture
• Comfortable space

List of furniture for a toy shop:

• Wall racks & shelves
• Billing counter
• Chairs & stools
• Air Conditioners
• Fans, tube lights
• CCTV
• Fire extinguisher

(viii.) Attractive font & interior: You should consider the following points while choosing interior for your toy shop:

• Bright colours
• Bright lighting
• Scribble paintings
• Spray paintings
• Brand posters
• Colourful display

(ix.) Manpower requirements: You will require at least 2 sales persons and 2 helpers cum cleaners for your top shop.

(x.) Utilities: Utilities include electricity & water expenses that might cost upto Rs. 8,000 per month because you are using commercial property.

(x.) Marketing: You can do the marketing of your toy business with the help of:

• Hoardings
• Billboards
• Advertisements
• Social media platforms

3. CapEx(Capital Expenditure) , OpEx (Operating Expenditure) and ROI(Return on Investment) of  toy business

Operational cost for months

Total expenditure = Rs. 20,59,000

ROI of toy business

4. Key points for toy shop business

• Stock variety of toys
• Take care of quality
• Keep cheap variety as well
• Keep a good range of gifting items
• Updated with new variety

5. Reasons for the failure of toy shop business

• Wrong location
• Poor marketing
• No replacement of non-branded items

Key Outcomes of the Video

• Keep a good range of gifting items in your toy shop
• Use bright colour and bright  lighting in your toy shop to attract children
• Research about the toy industry to know the competition
• Analyse the customer demand and their budget for toys

वीडियोकाउद्देश्य

• खिलौनों की दुकान का बिज़नेस शुरू करने के बारे में जानें

वीडियोसे मिलने वाली सीख

1. खिलौनोंकीदुकानएकमुनाफ़े वालाबिज़नेसआइडियाक्योंहै?

• अच्छी ग्रोथ: एक प्रमुख लीडिंग बिज़नेस रिसर्च कंपनी के अनुसार “वर्ष 2019 में भारत में खिलौनों के बाज़ार की वैल्यू 1.75 बिलियन अमेरिकी डॉलर थी। साथ ही, यह बाज़ार 2020-2025 के अवधि में सबसे ज़्यादा ग्रोथ का गवाह बनेगा।”
• कंज्यूमर का बड़ा आधार: भारत, दुनिया में 1.3 बिलियन की दूसरी सबसे बड़ी आबादी वाला देश है। साथ ही देश की आधी आबादी 25 साल से कम की है। इस तरह, इस बिज़नेस कंज्यूमर का आधार काफ़ी बड़ा है।
• कई तरह के खिलौने: आप अपनी दुकान में कई प्रकार के खिलौने बेच सकते हैं, जैसे कि पारंपरिक खिलौने, बोर्ड गेम, पज़्ज़ल गेम, कंस्ट्रक्शन बिल्डिंग के खिलौने, हाई-एंड इलेक्ट्रिक खिलौने, एजुकेशनल खिलौने, आदि। इस तरह, आपके पास अपनी दुकान के लिए, अपने बजट और टारगेट कस्टमर्स के अनुसार खिलौने चुनने का ऑप्शन होगा।

2. खिलौनोंकीदुकानकाबिज़नेस शुरूकरनेकेलिएस्टेप्स

i. टारगेटमार्केट कोपहचाने: छोटे बच्चों के माता-पिता आपके टारगेट मार्केट हैं, क्योंकि जैसे-जैसे उनके बच्चे बड़े होंगे, खिलौनों की आवश्यकताएं भी बढ़ेंगी और साथ ही अलग-अलग भी होंगी।

उदाहरण के लिए:

• 1-2 साल के बीच के बच्चों के लिए सॉफ्ट टॉय, बॉल आदि की आवश्यकता होती है।
• 3-5 साल की उम्र के बच्चों के लिए एजुकेशनल खिलौनों की आवश्यकता होती है।

ii. ब्रैंड का नाम चुनें: आपको अपने ब्रैंड के लिए एक आकर्षक नाम चुनना चाहिए, जो आपके खिलौने के बिज़नेस से मेल खाता हो।

ब्रैंड का नाम चुनते समय निम्नलिखित बातों का ध्यान रखें:

• उसका फ़ॉन्ट स्टाइल आकर्षक हो
• ग्राफ़िक्स के साथ लोगो डिज़ाइन करें

iii. रिसर्च: इसके बाद, आपको बाजार में प्रतिस्पर्धा के बारे में जानकारी इकट्ठी करनी चाहिए, इसके लिए आपको खिलौना इंडस्ट्री के बारे में रिसर्च करना होगा।

• तेजीसेबदलतीहुईइंडस्ट्री: खिलौनों की इंडस्ट्री एक तेजी से बदलती हुई इंडस्ट्री है और हर दिन खिलौनों के नए डिजाइन आ जाते हैं। इसलिए, आपको अपना स्टॉक अपडेट रखना चाहिए।
• खिलौनों का स्टॉक समय पर अपडेटकरें: अगर मार्केट में किसी खिलौने का नया रूप आता है, तो आपके पुराने स्टॉक को कोई भी नहीं खरीदेगा। इसलिए, आपको अपनी दुकान के लिए खिलौनों के स्टॉक का प्रकार और क्वांटिटी तय करने के लिए सावधानीपूर्वक मार्केट रिसर्च करना चाहिए।
• कस्टमरकीमांगऔरबजटका आंकलन करें: आपको कस्टमर की मांग और खिलौनों के लिए उनके बजट का अंदाजा लगाना होगा।
• बच्चोंकी उम्र औरउनकी पसंद: आपको बच्चों की उम्र और उनकी पसंद को ध्यान में रखकर उनसे जानकारी लेनी होगी।
• कम्पटीशनस्ट्रैटजी: कम्पटीशन स्ट्रैटजी तैयार करते समय आपको निम्नलिखित बातों पर विचार करना चाहिए:

• मार्केटिंग स्ट्रैटजी
• प्राइसिंग
• डिस्काउंट और ऑफ़र

iv. लोकेशन: आपको ऐसी जगह चुननी चाहिए, जहां काफ़ी भीड़ हो, ऐसी जगह हो सकती है:

• रिहायशी इलाके के पास
• स्कूलों के पास
• बच्चों के पार्क के पास

v. लाइसेंसऔररजिस्ट्रेशन: आपको अपने खिलौने के बिज़नेस के लिए निम्नलिखित लाइसेंस और रजिस्ट्रेशन की आवश्यकता है:

• MSME रजिस्ट्रेशन
• GST रजिस्ट्रेशन
• फायर NOC

vi. खिलौनासप्लाय करने वाले कोढूँढ़ें: इसके बाद, आप निम्नलिखित की सहायता से खिलौना सप्लायर को ढूँढ़ सकते हैं:

• इंटरनेट पर सर्च करना
• होलसेल मार्केट
• ब्रैंड डिस्ट्रीब्यूटर्स

vii. इक्विपमेंटऔरफ़र्नीचर: अपनी दुकान के लिए फ़र्नीचर चुनते समय आपको निम्नलिखित बातों का ध्यान रखना चाहिए:

• बच्चों के लिए आरामदायक फ़र्नीचर
• आरामदायक जगह

खिलौनों की दुकान के लिए फ़र्नीचर कीलिस्ट:

• दीवार रैक और अलमारियां
• बिलिंग काउंटर
• कुर्सियाँ और मेज़
• एयर कंडिशनर
• पंखे, ट्यूब लाइट
• CCTV
• फायर एक्सटीन्गुइशर

viii. आकर्षकफॉन्टऔरइंटीरियर: अपनी खिलौनों की दुकान के लिए इंटीरियर चुनते समय आपको निम्नलिखित बातों पर विचार करना चाहिए:

• चमकीले रंग का इस्तेमाल करें
• दुकान में तेज रोशनी हो
• स्क्रिबल पेंटिंग का इस्तेमाल किया हो
• स्प्रे पेंटिंग बनी हो      
• ब्रैंड का पोस्टर हो
• रंगीन डिस्प्ले हो

(ix।) मैनपॉवरकीआवश्यकताएं: आपको अपने खिलौनों की दुकान के लिए कम से कम 2 सेल्स पर्सन और 2 सहायक की आवश्यकता होगी, जो क्लीनर का काम भी करें।

(x.) यूटिलिटीज़: यूटिलिटीज़ में बिजली और पानी का खर्च शामिल है, जिसमें हर महीने 8,000 रूपये का खर्च आएगा, क्योंकि आप कमर्शियल प्रॉपर्टी का उपयोग कर रहे हैं।

(x.) मार्केटिंग: आप अपने खिलौनों के बिज़नेस की मार्केटिंग निम्नलिखित की मदद से कर सकते हैं:

• होर्डिंग्स
• बिलबोर्ड्स
• विज्ञापन
• सोशल मीडिया प्लेटफ़ॉर्म

3. खिलौनोंकेबिज़नेसकी CapEx, OpEx और ROI

हर महीने के लिए OpEx:

CapEx = Rs.16,15,000 + OpEx = Rs. 4,44,000

कुल खर्च = 20,59,000 रुपये

खिलौनों के बिज़नेस का ROI:

4. खिलौनोंकीबिज़नेसकेलिएमुख्यबिंदु

• अलग-अलग तरह के खिलौनों का स्टॉक
• क्वालिटी  का ध्यान रखें
• सस्ती चीज़ें भी रखें
• गिफ्ट देने वाली वस्तुओं की एक अच्छी रेंज रखें
• नए-नए तरह के खिलौंनों के साथ अपडेटेड रहें

5.  खिलौनोंकेबिज़नेसके असफल होनेकेकारण

• गलत लोकेशन होना
• खराब मार्केटिंग होना
• गैर-ब्रैंडेड वस्तुओं का कोई प्रतिस्थापन नहीं होना

वीडियोसे निकलने वाले परिणाम

• अपनी खिलौनों की दुकान में गिफ्टिंग आइटम्स  की एक अच्छी रेंज रखें
• बच्चों का आकर्षित करने के लिए अपनी खिलौनों की दुकान में भड़कीले रंगों और रंगबिरंगी लाइट्स का इस्तेमाल करें
• कम्पटीशन को जानने के लिए खिलौना इंडस्ट्री के बारे में रिसर्च करें
• खिलौनों के लिए कस्टमर की मांग और उनके बजट को ठीक से समझें

 To read it in English, Click Here.

1. Play school business

Play school is an institution for the children of age group between 2-5 years. Children play and learn under the supervision of the teacher for their proper development before attending the formal school.

2. Why is play school a profitable business?

• Low investment & huge profit: Play school is a better idea in comparison to other business ideas due to low investment and high profits.
• Increasing literacy rate & rising parents’ awareness: In India, literacy rate is rising due to increasing awareness about education among parents.

According to a scientific study, 90% of the brain development happens between 1-6 years of the child’s age and play schools are for children of this age group.

• Lesser legal compliances:  You don’t have to take legal licences for play school like other businesses.
• Not affected by economic crisis: There is no impact of recession/economic crisis on the education sector.
• Huge market: There is a huge market of pre-school in India. This value was around 3.4 billion US dollars in the year 2019 and approximately 19-24% CAGR rise is expected in India by the year 2024. Thus, market size is increasing resulting in rising opportunities as well.

3. Steps to start a playschool

(i.) Market research: You should do the market research to know about the following things:

• Population density
• Income of people living in that area
• Competition in the area

(ii.) Location & space: You have to fulfil the following location requirements to open a play school:

• Land & building
• Minimum area of 4000 square feet; out of which, 1500 square feet for playing area and 2500 square feet study area

You should keep in mind the following things while choosing the location for play school:

• Low competition area
• Spacious & green environment
• Near residential or office area
• Safe environment
• Look for something on ground floor

(iii.) Registration & licences: State government has made laws such as Private Schools Education Acts for the operations of schools. So, you should be aware about the State Education Act and do all the registrations according to it.

(iv.) Furniture, inventory & supplies: You will require the following things in your school:

• Plastic/wooden chairs & tables
• Books & indoor/outdoor games
• Colourful play mats
• Whiteboard
• Marker
• Duster
• Swings, rocker, toys
• Shelves, racks
• Furniture for staff & reception area
• Wall-hangings and classroom decorating items
• Tube lights/Fans/AC
• CCTV camera for monitoring security
• Stock of food items such as milk, juice, cookies, etc.

(v.) Manpower: For each class of 20 students, you will require the following manpower:

• Salaries – Rs.1,00,00 lakh per month that can be break down as follows:

• 4 Teachers – Rs.40,000 salary per month (Rs.10,000 each)
• 4 Maids – Rs. 28,000 salary per month (Rs.7,000 each)
• 1 Guard – Rs.8,000 salary per month
• 1 Receptionist – Rs. 10,000 salary per month
• 1 Cook cum helper – Rs. 8,000 salary per month
• 1 helper – Rs. 6,000 salary per month

(vi.) Utilities & transportation: You will require the following utilities for your play school:

• Power
• Water
• Internet connection
• Telephone connection
• Pick & drop van

(vii.) Marketing: You should use the following marketing tools for the promotion of your play school:

• Physical print technology that include:

• Pamphlets
• Newspaper ads
• Boards/hoarding/banner
• Local television ads

• Social media platforms
• School website/app
• Local directories
• Parent & kid friendly community events
• Recreational promotion

4. CapEx, OpEx and ROI of a play school

CapEx of Play School:

OpEx of Play School:

Total cost = CapEx + OpEx

                  =  Rs. 11,30,000 + Rs. 10,80,000

                   = Rs. 22,10,000

ROI of play school can be calculated as follows:

Admission fees = Rs. 30,000

Monthly fees = Playgroup – Rs.4,000 & Nursery = Rs. 4,500, KG = Rs. 5,000

Refer to the video for the further explanation of this table.

5. Pitfalls of play school business

• Poor management: If there is poor management in the playschool, then parents will never send their children to your playschool.
• Lack of creative & engaging activities: Children of play school are 2-5 years old. So, you have to hire teachers who can teach them through creative activities. You have to add fun in their learning process. This will help in their growth and personality development.
• Lack of marketing: There is a high competition in the market. So, you have to do effective marketing for the success of your play school.
• Proper staff & childe ratio: Many schools lack proper staff ratio, i.e. 1 teacher for 20/30 students. As a result, teacher can’t pay proper attention to each child and they had to face many problems. You should not do this mistake and hire staff as per the requirement of children.

If you are an aspiring entrepreneur and want to start a business with less investment and high returns, idea of a play school is perfect for you.

Key Outcomes of the Video

• Ensure proper staff & children ratio in your play school for effective management
• Focus on  creative & engaging activities for growth and development of children in your play school

वीडियोकाउद्देश्य

• प्ले स्कूल शुरू करने के बारे में जानें

वीडियोसे मिलने वाली सीख

1. प्लेस्कूलबिज़नेस

प्ले स्कूल 2-5 वर्ष उम्र के बच्चों के लिए एक इंस्टीटूशन  है। फ़ॉर्मल स्कूल जाने से पहले बच्चे प्ले स्कूल में अच्छे विकास के लिए टीचर की देखरेख में खेलते और सीखते हैं।

2. प्लेस्कूलएकप्रॉफिटेबलबिज़नेसआयडियाकैसेहै?

• कमनिवेशके साथ ज़्यादा मुनाफ़ा: कम निवेश और ज़्यादा मुनाफ़े के कारण अन्य बिज़नेस आइडियाकी तुलना में प्ले स्कूल एक बेहतर आइडियाहै।
• बढ़ती साक्षरता दर औरपरिजनोंमेंजागरूकता: भारत में, शिक्षा के प्रति माता-पिता में बढ़ती जागरूकता के कारण साक्षरता दर बढ़ रही है।

एक वैज्ञानिक अध्ययन के अनुसार, बच्चों के दिमाग का 90% विकास 1-6 वर्ष की आयु के बीच होता है और इस उम्र के बच्चों के लिए प्ले स्कूल बनाए जाते हैं।

• कमकानूनीनियम लागू होते हैं: आपको अन्य बिज़नेस की तरह प्ले स्कूल चलाने के लिए कानूनी लाइसेंस लेने की आवश्यकता नहीं है।
• आर्थिकसंकट काकोईअसरनहीं: शिक्षा क्षेत्र पर आर्थिक संकट का कोई असर नहीं पड़ता है।
• बड़ामार्केट: भारत में प्री-स्कूल का बहुत बड़ा मार्केट है। वर्ष 2019 में यह वैल्यू लगभग 3.4 बिलियन अमेरिकी डॉलर थी और वर्ष 2024 तक भारत में लगभग 19-24% CAGR बढ़ने की उम्मीद है। इस प्रकार, मार्केट साइज़ बढ़ रहा है, जिसके चलते अवसर भी बढ़ रहे हैंI

3. प्ले स्कूलशुरूकरनेकेलिएस्टेप्स

(i) मार्केटरिसर्च: आपको निम्नलिखित चीज़ों के बारे में जानने के लिए मार्केट रिसर्च करना चाहिए:

• जनसंख्या घनत्व
• उस क्षेत्र में रहने वाले लोगों की आय
• उस क्षेत्र में प्रतिस्पर्धा

(ii.) लोकेशनऔरस्पेस: प्ले स्कूल खोलने के लिए आपको लोकेशन की इन ज़रूरतों को पूरा करना होगा:

• ज़मीन और बिल्डिंग
• कम से कम  4000 वर्ग फुट का एरिया जिसमें 1500 वर्ग फुट खेलने के लिए और 2500 वर्ग फुट पढ़ने के लिए

प्ले स्कूल के लिए जगह चुनते समय, आपको निम्नलिखित बातों का ध्यान रखना चाहिए:

• ऐसी जगह चुनें जहां प्रतिस्पर्धा कम हो
• बड़ी और हर-भरी जगह हो
• आस-पास ऑफ़िस और घर हो
• वातावरण सुरक्षित हो
• कोशिश करें कि आपका प्ले स्कूल ग्राउंड फ्लोर पर हो

(iii.) रजिस्ट्रेशनऔरलाइसेंस: राज्य सरकार ने स्कूलों से संबंधित काम के लिए प्राइवेट स्कूल एजुकेशन एक्ट्स  जैसे कानून बनाए हैं। इसलिए, स्कूल शुरू करते समय आपको स्टेट एजुकेशन एक्ट के बारे में जानना चाहिए और उसके अनुसार सभी रजिस्ट्रेशन करवाने चाहिए।

(iv.) फ़र्नीचर, इन्वेंटरीऔरसप्लाई : आपको अपने प्ले स्कूल के लिए इन चीज़ों की ज़रूरत होगी:

• प्लास्टिक/लकड़ी की कुर्सियां और  टेबल्स 
• किताबें और इंडोर /आउटडोर गेम्स 
• रंग-बिरंगी प्ले मेट्स
• व्हाइटबोर्ड 
• मार्कर
• डस्टर
• स्विंग्स , रॉकर, खिलौनें
• अलमारियां , रैक
• स्टाफ़ और रिसेप्शन के लिए फ़र्नीचर
• दीवारों और क्लासरूम को सज़ाने के लिए ज़रूरी चीज़ें
• लाइट/पंखा /AC
• सिक्योरिटी मॉनिटर करने के लिए CCTV कैमरा
• खाने-पीने का सामान जैसे – दूध, जूस, कूकीज़

(v.) मैनपावर : हर क्लास जिसमें 20 स्टूडेंट्स हैं, उनके लिए आपको इन मैनपावर की ज़रूरत होगी:

सेलरी – Rs.1,00,00 हर महीने जिसका ब्रेक डाउन इस तरह है:

• 4 टीचर्स  जिनकी सेलरी कुल Rs.40,000 महीना हो (Rs.10,000 एक टीचर की सैलरी)
• 4 मेड्स, जिनकी सेलरी कुल Rs. 28,000 महीना हो (Rs.7,000 एक मेड की सैलरी)
• 1 गार्ड जिसकी सेलरी Rs.8,000 महीना हो
• 1 रिसेप्शनिस्ट जिसकी सेलरी Rs. 10,000 महीना हो
• 1 कुक जो हेल्पर का भी काम करेगा, उसकी सेलरी Rs. 8,000 महीना हो
• 1 हेल्पर जिसकी सेलरी Rs. 6,000 महीना हो

vi.) यूटिलिटीजऔरट्रांसपोर्टेशन : आपको प्ले स्कूल के लिए इन यूटिलिटीज की ज़रूरत है  :

• पॉवर
• पानी
• इंटरनेट कनेक्शन 
• टेलीफ़ोन  कनेक्शन 
• पिक और ड्राप वैन

(vii.) मार्केटिंग: आपको अपने प्ले स्कूल के प्रमोशन के लिए निम्नलिखित मार्केटिंग टूल्स का इस्तेमाल करना चाहिए:

• फिजिकल प्रिंट टेक्नोलॉजी जिसमें शामिल हैं:
• पैम्फलेट (Pamphlets)

• न्यूज़ पेपर विज्ञापन
• बोर्ड/होर्डिंग/बैनर
• स्थानीय टेलीविज़न के ज़रिये विज्ञापन

• सोशल मीडिया प्लेटफ़ॉर्म
• स्कूल की वेबसाइट/ऐप
• लोकल डायरेक्ट्रीज
• पैरेंट और किड फ्रेंडली कम्युनिटी इवेंट्स
• बार-बार क्रिएट किए जाने वाले प्रमोशन

4. प्ले स्कूलकेCapEx, OpEx, ROI

प्लेस्कूलकेCapEx:

प्लेस्कूलकेOpEx:

कुल लागत = CapEx + OpEx

                  =  Rs. 11,30,000 + Rs. 10,80,000

                   = Rs. 22,10,000

प्लेस्कूलका ROI को निम्नलिखित तरीके से कैलकुलेट कर सकते हैं:

एडमिशनफीस  = Rs. 30,000

हर महीने कीफीस  = प्लेग्रुप  – Rs.4,000,नर्सरी = Rs. 4,500, KG = Rs. 5,000

इस टेबल को विस्तार से समझने के लिए वीडियो देखें।

5. प्लेस्कूलबिज़नेसके असफल होने के कारण

• ख़राबमैनेजमेंट: अगर प्लेस्कूल में मैनेजमेंट ख़राब है, बच्चों के स्वास्थ्य और सुरक्षा पर ध्यान नहीं दिया जाता, तो माता-पिता अपने बच्चों को कभी भी आपके प्ले स्कूल में नहीं भेजेंगे।
• क्रिएटिवऔरएंगेजिंगएक्टिविटीजकी कमी: प्ले स्कूल के बच्चे 2-5 वर्ष की आयु के होते हैं। इसलिए, आपको ऐसे टीचर्स को रखना होगा, जो उन्हें क्रिएटिव और एंगेजिंग एक्टिविटीज की मदद से उन्हें पढ़ा सकें। इसलिए, आपको उनकी सीखने के प्रोसेस को मज़ेदार बनाना होगा। इससे उन्हें पर्सनालिटी डेवलपमेंट में मदद मिलेगी।
• मार्केटिंगकीकमी: मार्केट में बहुत प्रतिस्पर्धा है। इसलिए, आपको अपने प्ले स्कूल की सफलता के लिए मार्केटिंग करनी होगी।
• सहीस्टाफऔरचाइल्डरेश्यो: कई स्कूलों में सही स्टाफ और चाइल्ड रेश्यो की काफ़ी कमी होती है, यानी 20/30 बच्चों के लिए 1 टीचर। ऐसे में टीचरर्स बच्चों पर ध्यान नहीं दे पाते हैं और उन्हें कई समस्याओं का सामना करना पड़ता है। आपको यह गलती नहीं करनी चाहिए और बच्चों की आवश्यकता के अनुसार टीचर रखना चाहिए।

अगर आप एक महत्वकांक्षी आंत्रप्रेन्योर हैं और कम निवेश में अच्छे मुनाफ़े के साथ बिज़नेस शुरू करना चाहते हैं, तो प्ले स्कूल का आइडिया आपके लिए एकदम सही है।

वीडियोसे निकलने वाले परिणाम

• प्रभावी मैनेजमेंट के लिए अपने प्ले स्कूल में स्टाफ और बच्चों का सही अनुपात रखें
• प्ले स्कूल में बच्चों के शारीरिक और मानसिक विकास के लिए क्रिएटिव और एंगेजिंग एक्टिविटीज़पर ध्यान दें

 To read it in English, Click Here.

Key Learnings from the article https://www.theusam.com/?p=204 (opens in a new tab)

1. What is public speaking?

You should learn the art of public speaking:

• To persuade
• To inform
• To impress & influence 

2. What are the personal benefits of public speaking?

• Boosts confidence
• Builds critical thinking
• Develops personal satisfaction

3. What are the professional benefits of public speaking?

• Career advancement

• Creative thinking
• Critical thinking
• Better communication with leadership
• Increases professionalism

• Builds a confident image
• Networking

4. 3Vs Approach

When you meet someone for the first time, you work on 3Vs, which are:

i. V-Vocal: (How is the speaker’s voice?)

Vocal covers the following points:

• Tone
• Volume
• Pitch

ii. V-Verbal: (What is the speaker saying?)

Verbal includes the following things:

• Words
• Communication skills
• Content
• Engagement

iii. V-Visual: (How does the speaker look?)

Visual involves the non-vocal aspect of your body such as:

• Body language
• Postures
• Gestures
• Facial expressions
• Dressing sense

5. What are the mental blocks in public speaking?

i. English is necessary to impress

English is only a medium to communicate and not the parameter of your confidence. So, the language you speak in can vary but your point should be understood by others.

ii. It is only for intellectuals

Many people feel that public speaking is for leaders, trainers, and other people in higher position.

But public speaking is for you as well.

iii. Usage of heavy words & quotes

Golden statement by Albert Einstein

If you can’t explain it simply, you don’t understand it well enough.

So, you don’t require heavy words and quotes.

iv. The first impression is the last

You should have a particular type of personality and you need to get rid of all the barriers in your mind.

6. What are the important topics covered in this course?

• How to overcome stage fear?
• How to build confidence?
• How to understand the audience?
• How to select topics?
• How to design speech?
• What are the steps of preparation & rehearsal of a speech?
• What is the role of body language in public speaking?
• Which presentation aids are used in public speaking?
• How to handle yourself on stage?
• How to use humor?
• How to engage the audience?
• How to answer questions?
• How to win client conversations?
• How to make impression on remote videos?
• How to earn through public speaking?

7. Who are the experts of this course?

1. Ms. Abha Maryada Banerjee: She is a leadership author, motivational coach, TEDx speaker, and international speaker.

2. Dr. Sneha Sharma: She is a public speaking and career coach. She is associated with various big organisations wherein she has provided training on public speaking skills. She has also organised various YouTube events.

3. Mr. Bhomick Sen: He has been the bestseller author, mindset and memory coach, and a TEDx speaker. Nowadays, he is working towards student empowerment and helping them to become a good public speaker.

4. Ms. Kavita Rahlan: She has been a TV anchor and also provides training to other anchors.

5. Mr. Ankit Ravindra Jain: He is a government employee but his passion is to provide coaching to the people in the area of public speaking. He has got expertise in communication.

6. Mrs. Samriti Grover: She has been a popular anchor for 15 years. She has shared her experience in this course.

Key Outcomes of the Video

• Learn the art of public speaking to boost your confidence
• Overcome all the mental blocks of public speaking
• Improve your verbal, vocal, and visual approach in public speaking
• Avoid the usage of heavy words & quotes while public speaking

Key Learnings from the Article

1. Business Idea – Refurbished Goods Business

Refurbished business is very successful in present time. Even Amazon has also entered this business.

2. Goods Procurement – Refurbished Goods Business

To start the refurbished goods business, you can procure the goods in the following ways:

• Purchase certified refurbished goods in wholesale from alibaba.com
• Purchase broken electronic gadgets online
• Purchase refurbished goods directly from manufacturers

3. Customers – Refurbished Goods Business

Instead of retail customers, target big customers like educational institutions like:

• Schools
• Colleges
• Polytechnic institutes
• Universities
• Startups

• 40% business of the refurbished goods comes from educational institutions.
• 20% of the business share is of medium/small/ micro-enterprises.
• Retail customers also have a share of 20%.
• NGOs/Government institutions have 20% share in the refurbished business.

4. Testing Functionalities and Manpower

• Check the functionality and defects of refurbished goods before selling them.
• Refurbishment process is as follows:

1. Conducting diagnostic test
2. Replacement of defective parts
3. Cleaning inspection
4. Repackaging

• Hire mechanic for repair work in the starting of the business.
• You should contribute in filling online forms and manuals.
• Take the help of an expert technician once the business starts giving good returns.

5. Cost for Establishing the Refurbished Business

6. Profit from the Business

For example, you are selling a refurbished iPhone the profit will be:

 Cost of procuring an old iPhone = Rs. 40,000.

Market value of a new iPhone =  Rs. 1 Lakh.

Pickup charge =  Rs. 500

Refurbishment process cost = Rs. 7,500.

Selling price of the refurbished iPhone = Rs. 73,000.

 Profit from selling a refurbished iPhone =  Rs. 73,000 – (Rs. 40,000 + Rs.500 + Rs. 7,500) = Rs. 25,000 per phone.

If you sell two iPhones in a month, then the profit is Rs. 50,000

Offline retailers earn only a margin of 2% – 3% on selling a new phone.

However, on refurbished products, you can easily earn a profit of 15%- 20%.

7. Key Points for Refurbished Goods Business

• Label products as refurbished because customers appreciate transparency
• Provide warranty
• Provide relevant accessories
• Provide money-back guarantee

8. Pitfalls – Refurbished Goods Business

• Quality deterioration: Do not hide information else you may lose customers and this will have a negative impact on your business in the long-term.
• Duplicate products: These products are a direct threat to refurbished goods business.

Quikr and OLX platforms have high creditability. In such a case, a new refurbished business may not get customers easily.  So, it is important to do proper marketing for the sustenance of your business.

Key Outcomes of the Article

• Target big customers for the growth and success of the refurbished business  
• Create transparency with customers by labelling the products as refurbished
• Hire mechanic for the repairing of the products at the starting of the business  

Key Learnings from the Article

In the freelance business, “investment is zero while skill and intelligence is the hero.”

Mr. Amit Agarwal is the Founder of the Indian blogging revolution. He quit his well-paid IT job and became India’s first professional blogger. Currently, he is earning about Rs. 44 lakh per month.

You can build a career in different types of writing such as:

• Article writing
• Medical writing
• Content writing
• Technical writing
• Advertising copywriting
• Fiction writing
• News writing
• Blogging
• Resume writing
• Business writing
• Ghostwriting

This video will focus on blogging, content writing, and ghostwriting.

1. Blogging

A blog is a modern and refined version of a daily diary (journal). You have two options in blogging:

i. Work as a freelancer

• You can write for an established blogger as a freelancer
• In this option, you can get fast and regular assignments but get a low income.

ii. Start own blog

• In this option, you get a high Income but this demands effort and time to grow the business.

How to Start Blogging?

To start blogging, you need to take the following steps:

i. Select a topic as per your expertise

• You can choose any topic of your expertise such as gardening, automobile, technology, performers, shopping, or history.
• You should have an “established authority” on the chosen topic.

ii. Start a blog

• You can start blogging using an established website such as medium.com.
• You can also register your own blogging website through the platforms like WordPress or Blogspot.

Notably, you need to have the same patience while starting a blogging business as you will have in any other business.

2. Content Writing

• In this, you write for any other client which may be a corporate company or an established blogger.
• To start content writing, it is important to have good corporate connections or an “impressive and credible work portfolio” on professional websites like LinkedIn, Upwork, or freelancer.com.
• Content writing business also requires patience and marketing.

3. Ghostwriting

• In this, as the name suggests, the name of the real writer is not disclosed.
• Many people, who want a book to be published on their names, and many subject matter experts, who do not have time to write, hire ghostwriters.
• Ghostwriters write books, essays, or white papers on the outlines provided by their clients.
• Ghostwriters charge huge amounts of money for their work.
• Biographies of many sports stars, politicians, and celebrities are written by the ghostwriters.

4. Requirements for Freelance Writing Business

You can easily start this business from home. You do not require any company registration for it. You can register a proprietorship company through a CA to look professional.

You can start freelance writing business with zero investment.

i. Capital expenditure (CAPEX)

The business requires 1 laptop, which costs about Rs. 30,000, and a website, which costs about Rs. 15,000.

Thus, the total CAPEX will be Rs. 45,000.

ii. Operational expenditure (OPEX)

The OPEX will include:

• Internet connection – Rs. 500 per month
• Website SEO – Rs. 5,000 per month
• Miscellaneous – Rs. 1,500 per month

The total OPEX will be Rs. 7,000 per month.

5. Income

In the freelance writing business, your income depends on:

• Your calibre and skills
• Marketing

In India, the rate of freelance writers is not well structured. Freelance writers may charge on the basis of:

• Per-word(Rs. 0.50-2)
• Per-hour(Rs.500-2000)
• Per-project

You can earn maximum income with the help of proper marketing and a focused approach.

6. Tips for Success

i. Credible profile on leading websites

The freelance writers should have an elaborated and credible profile on all the leading freelancing websites such as:

• Fiverr
• Freelancer
• Upwork
• PeoplePerHour
• ListVerse
• ContentWriters

ii. Word-of-mouth

• Word-of-mouth is a good way to get success in the freelance writing business.
• You should ask for a testimonial or recommendation mail from your satisfied clients and flaunt them on the websites. 

Key Outcomes of the Video

• Select a topic as per your expertise
• Start blogging using an established website such as medium.com or make a website on platforms like WordPress
• Have a credible profile on leading freelancing websites
• Ask your client for testimonial or recommendation mail