How to start e-commerce business

Section 2: Summary of the article

  • According to a report, the Indian e-commerce market will reach 100 billion U.S dollars by 2022. Financial services will have a major share in it.
  • According to the data of PricewaterhouseCoopers (PwC), there will be 425 million mobile internet users.
  • By the end of 2020, global e-commerce retail will reach up to 27 trillion dollars i.e. 27 lakh crores.
  • We will become a digital-driven trillion-dollar economy by the end of 2025.
  • Today there are about 7 lakhs e-commerce merchants in India.
  • Soon they will reach 10-20 lakhs. This course will bring a new revolution to India.

Section 3: Main Content of the Video

  • Recently, the Indian government launched its union budget for the year 20-21.
  • They allocated Rs. 8000 crore on a project named “Bharat Net”.
  • To connect complete India with the internet, the internet is made available to around 1.5 lakh Gram Panchayats. 
  • According to a report, the Indian e-commerce market will reach 100 billion U.S dollars by 2022.
  • Financial services will have a major share in it.
  • According to the data of PricewaterhouseCoopers (PwC), there will be 425 million mobile internet users.
  • By the end of 2020, global e-commerce retail will reach up to 27 trillion dollars i.e. Rs. 27 lakh crores.
  • We will become a digital-driven trillion-dollar economy by the end of 2025.
  •  Therefore, today, large companies such as Alibaba which is a Chinese company, and U.S companies are investing in India.

Why did Walmart acquire Flipkart for 20 billion dollars?

  • Walmart knows about the increasing connectivity of the Indian population due to the internet and economic growth.
  •  60% of the Indian population will be connected to the internet by the end of the year 2022. 

This is going to happen for the first time in the history of the whole world. India is ready for e-commerce.

Bada Business has made the most fundamental and profitable e-commerce course. 

For example:

  • You are a woman entrepreneur from a small city that sells bangles. You want to go online because you are planning to earn Rs.1000-2000 per day.  This is your immediate goal.
  • You are a student and you want to start an e-commerce side business to pay your college fees.
  • You are a small businessman who owns a retail store of sarees. You want to open more retail stores through e-commerce.
  • Your children want to do something new. They don’t want to sell sarees offline.
  • You are running big manufacturing that makes car components.

This course will provide you with step-by-step information. 

This course is made by:

1. Mr Nishant Manchanda, Professor Bada Business

He is the Founder of a company named “Customer 121” and a customer expert. He is an expert and has helped many businesses to reach the level of Amazon. He has shared a case study of his customers. These people started from zero and today they are earning between Rs. 3 lakh to Rs. 30 lakh per month.

2. CA Ankit Jain, Professor Bada Business

He is a CA for many e-commerce merchants and knows all pinpoints of e-commerce.

Key Note#1: E-commerce course steps

This course is divided into the following 3 steps:

Step 1: Foundation:

  • Fundamentals of E-commerce
  • Pricing
  • Product
  • Photography

All these topics are explained effectively in a very simple language.

Step 2: Getting started:

After watching step 1, you have made up your mind to start an e-commerce business.

Step 3: How to run your e-commerce business?

Finally, in step 3 you will run your e-commerce business.

Key Note#2: E-commerce course topics

There are 37 videos in this course that will give you deep knowledge. It will enable and empower you to make a decision and take action. 

The following are the topics of the Ecommerce course:

1. E-commerce se Darna Kyun?

  • Your fear of e-commerce will be removed.
  • You will be provided complete knowledge about e-commerce.

2. What is e-commerce and why it is important in times today?

3. How to take the first step in e-commerce?

4. How to fund e-commerce business?

  • How to do self-funding?
  • How to take a loan?
  • What are the NBFC’s?
  • What documentation is required for raising funds from NBBC’s?

5. Top 14 resources required for e-commerce business owners

6. What is the e-commerce business ecosystem?

7. Types of e-commerce business models

  • You might be thinking that e-commerce is simply about visiting the Amazon site and giving orders, but e-commerce has many business models.
  • We have made it easy for you to make decisions regarding the right business model for you.

8. Investment required for starting an e-commerce business

9. B2B E-commerce vs B2C e-commerce

10. Most profitable categories of e-commerce in India

  • You will get knowledge about what & why of your e-commerce business.

11. Understanding e-commerce customers

12. Technology & platform

  • You will be surprised to know that e-commerce business is easy to maintain and sustain.
  • You will get knowledge about how to grow your e-commerce business.

13. How to choose the right product?

  • If all things are right but the product is not right, you will reach nowhere.
  • You should make the right product that satisfies customer’s needs.

14. How to manage operations and logistics?

15. Marketplace of e-commerce

16. What is warehousing and inventory?

17. How to price your product?

  • We have provided calculators in our two videos.
  • You just have to fill numbers in an excel sheet and rest the calculator will do everything for you.

18. Customer services best practices

19. How to do zero budget marketing?

20. How to design a perfect return policy?

21. How to register your e-commerce company?

22. Legal and compliance requirements for e-commerce business

23. Operational readiness

24. Perfect photoshoots of your product

25. SKU(Stock Keeping Unit)

26. How to manage inventory?

27. How to write product descriptions?

28. 5 Case studies of small businesses

29. Product reviews

  • How to handle negative product reviews

30. How to choose the right e-commerce vendors?

31. 18 Reasons for business failure

32. How to self-run your store on an e-commerce portal?

Today there are about 7 lakhs e-commerce merchants in India. Soon they will reach 10-20 lakhs.

This course will bring a new revolution in e-commerce in India.

Section 4: Key Outcomes of the Video

  • Implement learning of this course in your e-commerce business
  • Choose the right vendor for your e-commerce business

how to start a Reiki healing centre

1. What is Reiki healing centre?

Reiki healing is an energy healing therapy. It is a Japanese word that means:

  • Rei = Universal life
  • Ki = Energy

 Practitioners in the Reiki healing centres use their palm to transfer the universal energy into the patient to heal them.  It is a treatment therapy to heal the patient physically and mentally.

2. How is Reiki healing centre a profitable business?

  • Growing awareness among people towards alternative healing techniques: Due to the side-effects of the conventional medicines, people are attracted towards alternative healing techniques. These techniques have no side effects such as Reiki, massage and acupuncture, etc.
  • Prevention is better than cure: Many people take the help of Reiki healing to avoid any type of health problems in future. It boosts this business of Reiki healing, thereby making it a profitable business idea.
  • Great tool for stress reduction & relaxation: Today, everyone suffers from stress that might be related to the personal or professional life. Reiki techniques create an environment that helps in healing by reducing stress and relaxing body & mind.
  • Practising in hospital and other medical care settings: Reiki techniques is paired with traditional medical techniques and used in hospitals and many other medical settings.

3. Steps to start a Reiki healing centre

(i.) Market research: You should do market research to know about the following things:

  • What is the demand of Reiki business in the market?
  • Are customers willing to pay for the service?

(ii.) Identify location: You have to setup a workspace that is very peaceful and free from any type of noise. Also, you should consider the following points while choosing the location:

  • Easily approachable
  • Avoid noisy surroundings
  • Availability of the parking space
  • Availability of electricity & water supply

(iii.) Choose the type of healing service: Now, you have to choose which type of Reiki services you will provide in your centre. Some of the Reiki healing services are:

  • Usui Reiki: This is used in about 90% of Reiki practices. This healing was founded by Dr. Mikao Usui in Japan. In this therapy, healing energy is transferred to a specific body part of patient with the help of palm and fingers.
  • Holy fire Reiki: This type of Reiki was introduced by Sir William Rand at their International Centre for Reiki Training in the year 2014.  This is a very powerful Reiki that provides purification, healing, empowerment and guidance. Reiki healing was highly used during the lockdown period of year 2020 because this technique can be used as distant healing.
  • Sparsh (Touch) Reiki: This technique heals the person by touching him.
  • Crystal angel bed session: Vibrating frequencies of different crystals are used to heal the people in this technique.

(iv.)  Infrastructure for Reiki healing centre

Your workspace should be spacious so that healing can be done properly. Also, you should keep in mind the following things about your Reiki centre:

  • Decorate with calm & soothing colours and light
  • Arrange furniture that includes Reiki tables, tables, sofa, chairs and reception counter
  • Arrange equipment such as pillow, linens, blankets, 7 chakra, healing wand and Reiki crystal stones, etc.
  • Music & CD player

(v.) Operational expenses of Reiki healing centre

  • Laundering of linens
  • Equipment purchase & maintenance
  • Cleaning & sanitisation

(vii.) Certification of Reiki healing practice

You don’t require a specialised licence to start a Reiki healing centre. All you need is a certificate of Reiki healing practice.

(viii.)  Registration & brand name

You can register your Reiki healing centre as:

  • Sole proprietorship
  • Limited liability company

After that, you have to choose your brand name that is related to your business.

(ix.) Website & app development

You have to create a website and app to make online presence of your business. It will widen the reach of your business and easy access to your services.

(x.) Utilities

Next, you will require utilities that include continuous supply of water & electricity.

(xi.) Manpower requirements

Manpower requirements of a Reiki healing centre are as follows:

  • 2 Reiki professionals – Rs. 30,000 p.m salary
  • 2 Helpers – Rs.10,000 p.m salary
  • 1 Cleaner- Rs.5,000 p.m salary

(x.) Marketing

You should use the following things for marketing of your Reiki healing centre:

  • Business cards
  • Ads in local newspaper & TV channels
  • Promotion on social media platform

Also, you can use digital marketing and promote your business through:

  • E-mail marketing
  • SMS marketing

4. CapEX, OpEx and ROI of a Reiki healing centre

Capital expenditureValue ( Rs.)
Security for workspace on rent50,000
Racks, shelves or cupboards50,000
Furniture for reception area , table, chairs, sofa50,000
Fans, tube light, AC70,000
Reiki table, pillows, linens, blankets, etc. 1,00,000
Healing stones such as bracelets, oval stones, etc.20,000
Music systems, CD players, soothing lights, etc.30,000
Marketing & promotion1,00,000
Shutter gate50,000
Name board20,000
POS machine40,000
2 CCTV monitors, HDD, DVR20,000
Website, Mobile App1,50,000
Operating expenditure (OpEx) for 6 monthsValue (Rs.)
Salary @85,000 per month for 6 months5,10,000
Water + Electricity @ 6,000 per month36,000
Rent for 1000 square feet@ 25,000 per month1,50,000

This is the expenditure for Tier-ii and Tier-iii cities that may vary according to your city.

Total expenditure = Rs. 16,36,000

ROI of a Reiki healing centre

MonthEarnings (Rs.)
1st month0
2nd month30 x 1,000 =30,000
3rd month60 x 1,000 = 60,000
4th month100 x 1000 =1,00,000

5. Reasons for the failure of Reiki healing centre

  • Poor services: Poor services may result in shutting down of your Reiki centre. So, you should hire experts for your Reiki healing centre.
  • Wrong location: As Reiki is an energy healing technique, so, you should choose the location in a peaceful area.
  • Poor marketing: Marketing is very important for Reiki business just like any other business. So, you should use every possible marketing strategy such as:

Offline marketing strategy

  • TV ads
  • Newspaper ads

Online marketing strategy

  • Social media platforms

Key Outcomes of the Video

  • Get certificate of Reiki healing practice to start your healing centre
  • Adopt offline and online marketing strategies to promote your Reiki healing business


  • रेकी हीलिंग (Reiki healing) सेंटर कैसे शुरू करें?

वीडियो से मिलने वाली सीख

1. रेकीहीलिंगसेंटर क्याहै?

रेकी हीलिंग एनर्जी द्वारा की जाने वाली एक उपचार थेरेपी है। यह एक जापानी शब्द है जिसका अर्थ है:

  • रे = यूनिवर्सल लाइफ़
  • की = ऊर्जा (एनर्जी)

रेकी हीलिंग सेंटर में चिकित्सक अपनी हथेली के उपयोग से रोगी को ठीक करने के लिए एनर्जी को ट्रांसफ़र करते हैं। यह रोगी को शारीरिक और मानसिक रूप से ठीक करने की एक उपचार थेरेपी है।

2. रेकीहीलिंगसेंटरफ़ायदेमंद बिज़नेस क्योंहै?

  • दूसरी उपचार थेरपी के प्रति लोगों की बढ़ती जागरूकता: एलोपैथिक दवाओं के साइड इफ़ैक्ट के कारण लोग इलाज के दूसरे तरीकों की ओर आकर्षित हो रहे हैं। इलाज के ऐसे तरीके भी हैं जिनके कोई साइड इफेक्ट नहीं है जैसे रेकी, मसाज और एक्यूपंक्चर आदि।
  • रोकथाम इलाज से बेहतर है: भविष्य में किसी भी प्रकार की स्वास्थ्य समस्या से बचने के लिए कई लोग रेकी हीलिंग का सहारा लेते हैं। यह रेकी उपचार के इस बिज़नेस को बढ़ावा देता है जिससे यह फ़ायदेमंद बिज़नेस आइडिया बन जाता है।
  • तनाव कम करने और आराम दिलाने का बढ़िया तरीका: आज, हर कोई तनाव से परेशान है जो  निजी या प्रोफ़ेशनल लाइफ़ से संबंधित हो सकता है। रेकी तकनीक एक ऐसा वातावरण बनाती है जो तनाव को कम करता है और शरीर और दिमाग को आराम देकर इलाज में मदद करता है।
  • अस्पतालऔरअन्यमेडिकलकेयर में भी ज़रूरत: रेकी तकनीकों को पारंपरिक चिकित्सा तकनीकों के साथ जोड़ा जाता है। अस्पताल और कई अन्य मेडिकल केयर में भी इस तकनीक का उपयोग किया जाता है।

3. रेकीहीलिंगसेंटरशुरूकरनेके स्टेप?

(i) मार्केटरिसर्च: निम्नलिखित चीज़ों के बारे में जानने के लिए आपको मार्केट रिसर्च करनी चाहिए:

  • मार्केट में रेकी बिज़नेस की क्या मांग है?
  • क्या कस्टमर इस सर्विस के लिए भुगतान करने को तैयार हैं?

(ii) जगह चुनें: आपको एक इसके लिए ऐसी जगह ढ़ूढ़नी होगी जहां बहुत शांति हो और जो किसी भी प्रकार के शोर से दूर हो। इसके अलावा, आपको जगह चुनते समय निम्नलिखित बातों पर ध्यान देना चाहिए:

  • जहां आसानी से पहंचा जा सके
  • शोर शराबे से दूर हो
  • गाड़ी पार्क करने की जगह हो
  • बिजली और पानी की सप्लाई हो

(iii) रेकीकी सर्विस चुनें: अब, आपको यह चुनना होगा कि आप अपने सेंटर में रेकी की कौन-सी सर्विस देंगेI रेकी हीलिंग सर्विस में निम्लिखित तरह की सर्विस होती हैं:

  • उसुई रेकी (Usui Reiki): इसका उपयोग लगभग 90% रेकी थेरेपी में किया जाता है। इस इलाज की स्थापना जापान में डॉ. मिकाओ उसुई ने की थी। इस थेरेपी में हथेली और अंगुलियों की मदद से हीलिंग एनर्जी को मरीज के शरीर में ट्रांसफ़र किया जाता है।
  • होली फ़ायर रेकी (Holy fire Reiki): इस प्रकार की रेकी को सर विलियम रैंड द्वारा साल 2014 में रेकी ट्रेनिंग के लिए अपने इंटरनेशनल सेंटर में पेश किया गया था। यह एक बहुत ही शक्तिशाली रेकी है जो प्यूरीफ़िकेशन, हीलिंग, एम्पावरमेंट और गाइडेंस देती है। 2020 में लॉकडाउन के दौरान इस रेकी का बहुत ज़्यादा उपयोग किया गया था क्योंकि इस तकनीक का उपयोग डिस्टेंट हीलिंग यानी दूर से उपचार के तौर पर किया जाता है।
  • स्पर्श (टच) रेकी: इस तकनीक में व्यक्ति को छूकर इलाज किया जाता है।
  • क्रिस्टल एंजेल बेड सेशन (Crystal angel bed session): इस तकनीक में लोगों को ठीक करने के लिए क्रिस्टल की वाइब्रेटिंग फ्रीक्वेंसीज़ का उपयोग किया जाता है।

(iv) रेकीहीलिंगसेंटरकेलिएइंफ्रास्ट्रक्चर

आपके रेकी सेंटर में काफ़ी जगह होनी चाहिए ताकि इलाज ठीक से किया जा सके। इसके अलावा, आपको अपने रेकी सेंटर के बारे में निम्नलिखित बातों का ध्यान रखना चाहिए:

  • शांत और हल्के रंगों और लाइट्स से सजाएं।
  • फ़र्नीचर की व्यवस्था करें जिसमें रेकी टेबल, टेबल, सोफ़ा-कुर्सी और रिसेप्शन काउंटर शामिल है।
  • तकिया, लिनेन, कंबल, 7 चक्र, हीलिंग वैंड और रेकी क्रिस्टल स्टोन आदि जैसे इक्विपमेंट की व्यवस्था करें।
  • म्यूज़िक और CD प्लेयर की व्यवस्था करें।

(v) रेकीहीलिंगसेंटरको चलाने में आने वाले खर्च (OpEx)

  • लिनेन की लॉन्ड्रिंग
  • इक्विपमेंट की खरीद और रखरखाव
  • स्वच्छता और रखरखाव

(vi) रेकीहीलिंगसेंटरकासर्टिफ़िकेशन

रेकी हीलिंग सेंटर शुरू करने के लिए आपको किसी विशेष लाइसेंस की आवश्यकता नहीं है। आपको केवल रेकी हीलिंग सेंटर का सर्टिफ़िकेशनचाहिए।

(vii) रजिस्ट्रेशनऔरब्रैंड कानाम

आप अपने रेकी हीलिंग सेंटर को निम्न प्रकार रजिस्टर कर सकते हैं:

  • सोल प्रोप्रिएटोरशिप (एकल स्वामित्व) के तौर पर।
  • लिमिटेड लायबिलिटी कंपनी के तौर पर।

(viii) वेबसाइटऔरऐपडेवलपमेंट

आपको अपने रेकी हीलिंग सेंटर को ऑनलाइन लाने के लिए एक वेबसाइट और ऐप बनाना होगा। इससे आपकी रेकी सर्विस का प्रचार-प्रसार होगा।

(ix) सुविधाएं

इसके बाद, आपको कुछ आम सुविधाओं को पूरा करने की ज़रूरत होगी जिनमें पानी और बिजली की सप्लाई आदि शामिल है।

(x) लोगों की ज़रूरत

रेकी हीलिंग सेंटर निम्नलिखित लोगों की ज़रूरत होगी:

  • 2 रेकी प्रोफ़ेशनल – 30,000 रुपये महीने की सैलरी पर
  • 2 हेल्पर –10,000 रुपये महीने की सैलरी पर
  • 1 सफाई कर्मचारी-  5,000 रुपेय महीने की सैलरी पर

(xi) मार्केटिंग

आपको अपने रेकी हीलिंग सेंटर की मार्केटिंग के लिए निम्नलिखित चीज़ों का उपयोग करना चाहिए:

  • बिज़नेस कार्ड
  • लोकल अखबार और टीवी चैनलों में विज्ञापन
  • सोशल मीडिया प्लेटफ़ॉर्म पर विज्ञापन
  • ई-मेल मार्केटिंग 
  • SMS मार्केटिंग

4रेकीहीलिंगसेंटरके कैपेक्स, ओपेक्स और आरओआई(CapEX, OpEx and ROI)

कैपिटलएक्सपेंडिचर (पूंजिगत खर्चे)मूल्य (रुपये)
किराये की जगह का सिक्योरिटी डिपॉज़िट50,000
रैक, अलमारी और कपबोर्ड50,000
फ़र्नीचर, टेबल, कुर्सी, सोफ़े50,000
पंखे, लाइट, एसी70,000
रेकी टेबल, तकिए, लिनेन, कंबल1,00,000
हीलिंग स्टोन जैसे ब्रेसलेट, ओवल स्टोन आदि20,000
म्यूज़िक सिस्टम, CD प्लेयर्स, सूदिंग लाइट30,000
मार्केटिंग और प्रमोशन1,00,000
शटर गेट50,000
नेम बोर्ड20,000
POS मशीन40,000
2 CCTV मॉनीटर, HDD, DVR20,000
वेबसाइट, मोबाइल ऐप1,50,000
महीनेके लिए सेंटर को चलाने में आने वाला खर्च (OpEx)मूल्य (रुपये)
85,000 रुपये महीने के हिसाब से 6 महीने की सैलरी5,10,000
पानी और बिजली का 6,000 रुपये महीने के हिसाब से 6 महीने का खर्च36,000
हर महीने किराया 25,000 (6 महीने तक)1,50,000

यह छोटे शहर (टियर ii और टियर iii) शहरों का खर्च है जो आपके शहर के अनुसार अलग हो सकता है।

पूंजिगत खर्च (CapEx) = 9,40,000 रुपये

सेंटर को चलाने में आने वाला खर्च (OpEx) =। 6,96,000 रुपये

कुल खर्च = 16,36,000 रुपये

रेकीहीलिंगसेंटरकीआय (ROI)

महीनाआय (रुपये)
230 X 1,000=30,000
360X1,000= 60,000
4100 X1000=1,00,000

5. रेकीहीलिंगसेंटरकेविफल होनेकेकारण

  • खराब सर्विसखराब सर्विस के कारण आपका रेकी हीलिंग सेंटरबंद हो सकता है। तो, आपको अपने रेकी हीलिंग सेंटरके लिए विशेषज्ञ को रखना चाहिए।
  • गलत जगहरेकी एक एनर्जी हीलिंग तकनीक है, इसके लिए आपको एक शांति वाली जगह चुननी चाहिए।
  • खराबमार्केटिंगकिसी भी अन्य बिज़नेस की तरह ही रेकी बिज़नेस के लिए मार्केटिंग बहुत ज़रूरी है। इसलिए, अगर आप सही मार्केटिंग स्ट्रैटजी नहीं अपनाते, तो आपका बिज़नेस विफल हो सकता है।

वीडियोनिकलने वाले परिणाम

  • अपना रेकी हीलिंग सेंटर शुरू करने के लिए सर्टिफ़िकेशन हासिल करें
  • अपने रेकी हीलिंग सेंटर को बढ़ावा देने के लिए ऑफ़लाइन और ऑनलाइन मार्केटिंग स्ट्रैटजी को अपनाएं

 To read it in English, Click Here.

how to start a PG hostel business

1. What is a PG hostel business?

In a PG hostel business, you have to provide accommodation in a building to many people for rent.

2. Why is PG hostel business in demand?     

Nowadays, people are ready to send their children for education in other cities. Also, some people move in to different cities for job. So, people require PG hostel to live in some other city that is affordable option with all the modern facilities.

Thus, PG hostel is a good business opportunity for you to make money.

3. Steps to start a PG hostel business

(i.) Location selection: You have to search a location which is near to:

  • Educational institutions
  • Office area
  • Market
  • Conveyance availability

(ii.) Licence: To start a PG hostel, you require:

  • Permission from local municipal authorities
  • Police permission
  • FSSAI licence if you provide food facilities in the hostel

(iii.) Amenities: You have to arrange the furniture and equipment in your PG hostel.

(iv)Security: You have to use CCTV camera to ensure the security of the students, working professionals, etc. who are living in your PG.

(v.) Utilities: You have to arrange the following utilities in your PG hostel:

  • Electricity & water
  • Inverter

(vi.) Manpower: You have to hire the following people for your PG hostel:

  • Cook – Salary Rs.10,000 per month
  • Helper cum cleaner- Salary Rs.8,000 per month
  • Guard- Salary Rs.7,000 per month

(vii.) Marketing: You can do the marketing of your PG hostel with the help of:

  • Pamphlets
  • Online social media channels
  • Local newspaper ads
  • Tie up with college & coaching centres

(viii.) CapEx, OpEx & ROI of a PG business

CapEx of a PG business

Security deposit2,40,000
Stamp duty & security5,000
2 ACs, 5 Coolers, Tubelights & Fans2,00,000
CCTV, HDD, Monitor20,000
Hostel board10,000
Marketing expenses20,000
Website listings10,000

OpEx of a PG business

Electricity, DTH, WiFi1,50,000
All staff salary1,50,000
Miscellaneous expenses30,000

Total expenditure= Rs. 17,40,000

ROI of a PG business

1st month0
2nd month3 x 7,000 = 21,000
3rd month5 x 7,000 = 35,000
4th month7 x 7,000= 49,000
5th month10 x 7,000= 70,000
6th month15  x 7,000 = 1,05,000

3. Reasons for the failure of PG business

  • Wrong location
  • Too much competition near you
  • Ignoring tenant verification

Key Outcomes of the Video

  • Use CCTV camera to ensure the security your PG tenants
  • Search a location near to the educational institutions and office area while starting a PG hostel


  • पीजी (PG) हॉस्टल बिज़नेस कैसे शुरू करें?

वीडियो से मिलने वाली सीख

1. PG हॉस्टलबिज़नेसक्याहै?

एक PG हॉस्टल बिज़नेस  में, एक बिल्डिंग या घर में कई लोगों को किराए पर रहने की जगह दी जाती है।

2. PG हॉस्टलबिज़नेसडिमांडमेंक्योंहै?

आजकल लोग अपने बच्चों को किसी दूसरे शहर में पढ़ने के लिए भेजते हैं। इसके अलावा लोग नौकरी के लिए भी दूसरे शहरों में जाते हैं। इसलिए, लोगों को किसी दूसरे शहर में रहने के लिए ऐसी जगह की ज़रूरत होती है जहां लोग रह सकें और उन्हें सभी ज़रूरी सुविधाएं भी मिलें। ऐसे में लोगों के लिए PG हॉस्टल सबसे सही और सस्ता ज़रिया होता है।

इस तरह आप PG हॉस्टल का एक अच्छा और फ़ायदेमंद बिज़नेस शुरू कर सकते हैं।

3. PG हॉस्टलकोशुरू करनेकेस्टेप

(i) सही जगह चुनना: आपको PG हॉस्टल की जगह निम्नलिखित तरह की चुननी चाहिए, जो:      

  • एजुकेशनल इंस्टीट्यूशन के पास हो।
  • ऑफ़िस एरिया के पास हो।
  • मार्केट के पास हो।
  • जहां आने-जाने की सुविधा हो।

(ii) लाइसेंस: PG हॉस्टल शुरू करने के लिए, आपको चाहिए:

  • लोकल म्युनिसिपल अथॉरिटीज़ से अनुमति।
  • पुलिस से अनुमति।
  • FSSAI लाइसेंस अगर आप हॉस्टल में खाने की सुविधा देते हैं।

(iii) सुविधाएं: अपने PG हॉस्टल में फ़र्नीचर और ज़रूरी उपकरण की व्यवस्था करें।

(iv) सुरक्षा: आपके PG में रहने वाले विद्यार्थी, नौकरी-पेशा आदि लोगों की सुरक्षा के लिए CCTV कैमरे का इस्तेमाल करें।

(v) ज़रूरी सुविधाएं: आपको अपने PG हॉस्टल में निम्नलिखित ज़रूरी सुविधाओं की व्यवस्था करनी होगी:

  • बिजली और पानी
  • इन्वर्टर

(vi) मैनपावर: आपको अपने PG हॉस्टल के लिए निम्नलिखित लोगों को रखना होगा:

  • कुक – इसे आप 10 हज़ार रुपये महीने की सैलरी पर रख सकते हैं।
  • हेल्पर कम क्लीनर – इसे आप 8 हज़ार रुपये महीने की सैलरी पर रख सकते हैं।
  • गार्ड – इसे आप 7 हज़ार रुपये महीने की सैलरी पर रख सकते हैं।

(vii) मार्केटिंग: आप अपने PG हॉस्टल की मार्केटिंग निम्न की मदद से कर सकते हैं:

  • पैम्फ़लेट
  • सोशल मीडिया
  • अखबार में विज्ञापन दे कर
  • कॉलेज और कोचिंग सेंटर के साथ टाई-अप करके

(viii) PG हॉस्टलका कैपेक्स (CapEx), ओपेक्स (OpExऔरआरओआई (ROI)

PG हॉस्टलका CapEx                                          रुपए

सिक्योरिटी डिपॉज़िट2,40,000
स्टाम्प ड्यूटी और सिक्योरिटी   5,000
2 एसी, 5 कूलर, लाइट और पंखे2,00,000
CCTV, HDD, मॉनिटर20,000
लाइसेंस 10,000
हॉस्टल का बोर्ड10,000
मार्केटिंग का खर्चा20,000
वेबसाइट लिस्टिंग्स10,000

PG हॉस्टलका OpEx                                                  रुपए

बिजली, DTH, WiFi1,50,000
स्टाफ़ की सैलरी1,50,000
अन्य खर्चे30,000

कुल खर्चा = 17,40,000 रुपये

PG हॉस्टलका ROI

1 महीना0
2महीने3X 7,000 = 21,000
3महीने5 X 7,000 = 35,000
4 महीने 7X 7,000 = 49,000
5 महीने10X 7,000 = 70,000
6महीने15X7 = 1,05,000

(ix) PG बिज़नेसकेअसफलहोनेकेकेकारण

  • गलत जगह चुनना
  • आस-पास के क्षेत्र में बहुत कम्पटीशन होना
  • किरायेदार की वेरिफ़िकेशन नहीं करना

वीडियोसे निकलने वाले परिणाम

  • अपने PG में किरायेदारों की सुरक्षा के लिए CCTV कैमरे का उपयोग करें
  • PG हॉस्टल शुरू करते समय एजुकेशनल इंस्टीटूशन और ऑफ़िस के पास जगह चुनें

 To read it in English, Click Here.

how to start the salon business

Key Learnings from the Video

1. Why salon is a profitable business idea?

  • People spend money on grooming: Nowadays, everyone including males and females are conscious about their looks. They take care of their personal grooming and are very particular about it and this is the reason why salon business is in demand.
  • Recession free business: There are no chances of recession in this business. People are highly active on social media and they want to look good all the time.
  • Relatively easily marketable: It is easy to do marketing of this business. Especially word of mouth works in Tier-ii and Tier-iii cities.
  • Salon has become a need: People need to visit salon on every occasion such as party, wedding, etc. People share their pictures and stories on digital media and to look good in these pictures, they visit salon.

2. Steps to start a salon business

(i.) Market research: You have to conduct market research to know about the:

  • Locality wherein you want to open the salon
  • Services that are in demand
  • Market size
  • Target audience
  • Products
  • Competitors analysis regarding
  • Nearby salons
  • Types of customers
  • Price
  • Products & services
  • Speciality
  • Weaknesses

(ii.) Select a location: You have to select a high end marketplace that is

  • Busy market
  • Shopping centre

(iii.) Licences:  You have to take the following licences:

  • Trade licence from municipal corporation
  • Business registration in form of proprietorship, partnership and private limited
  • GST registration
  • Professional tax licence
  • PAN & TAN
  • Fire NOC
  • Shops and Establishments Acts registration

(iv.) Interiors: The interior of the salon should be attractive. For this, you should choose:

  • Lighting
  • Decoration
  • Spacious

(v.) Purchase tools & equipment: You have to purchase tools & equipment that should be used in providing services. These tools include:

  • Fridge
  • Geyser
  • TV
  • Salon chair
  • Shelves
  • Trolley
  • Pedicure tub
  • Music system
  • Scissors
  • Combs
  • Trimmers
  • Towels
  • Bed sheets
  • Disposable bed sheets
  • Wax heater
  • Face steamer
  • Shampoo chair
  • Hair steamer
  • Hair dryer
  • Straightener
  • Curlers

(vi.) Furniture: Furniture includes:

  • Tables
  • Chairs
  • Sofa set
  • Reception
  • Massage beds
  • Racks
  • Shelves
  • Stools

(vii.) Arrange suppliers & vendors: You have to search the suppliers and vendors for purchasing the product used in the salon. They will provide you good brands at a reasonable cost.

(viii.) Hiring: You have to hire the following staff for your salon:

  • Hair dresser
  • Makeup artist
  • Helper
  • Cleaner

(ix.) Set up service prices: Next, you have to decide the prices of the services of your salon. You should keep in mind the following points while deciding the price:

  • Value for money
  • Competitors’ price slab for services

(x.) Marketing: You should do following things for the marketing of your business:

  • Pamphlets
  • Local newspaper ads
  • Social media platforms
  • Websites
  • Local magazines advertisements
  • Flyers
  • Partner with local organisations
  • Advertisements in local radio
  • Banner art at local venues
  • Sponsor events & functions

(xi.) CapEx, OpEx & ROI of salon business

CapEx of salon business

Security deposit for 500 square feetRs.40,000
Tools & equipmentRs.6,00,000
Furniture & carpenter expensesRs.3,00,000
AC, tube lights, fansRs.1,00,000
CCTV, HDD, Monitor, POS systemRs.30,000
Shop boardRs.10,000
Marketing expensesRs.30,000
WebsiteRs. 20,000

OpEx of salon business

Electricity & waterRs.90,000
All staff salaryRs.3,30,000

Total expenditure = Rs. 18,80,000

ROI of salon business

MonthEarningsTotal Earnings
21000 a day1000 x 10 daysRs.10,000
31500 a day1500 x 15 daysRs.22,500
42000 a day2000 x 20 daysRs. 40,000

3. What are the reasons for the failure of salon business?

  • Lack of satisfactory services: Services are the most important part of a salon. If the services are unsatisfactory, the customer will not come back to your salon.
  • Wrong location: Location should be  a high end market place.
  • Online salon app: Online salon apps are very popular in the market such as Urban Company, Yes Madam and At Home Diva that provide salon services at home. So, you have to strengthen your marketing strategy to beat these apps.

4. Tips for your salon business

  • Keep yourself updated according to the changing trends
  • Upsell services to clients

Key Outcomes of the Video

  • Keep yourself updated according to the changing trends
  • Choose attractive interior for your salon


  • सैलून का बिज़नेस कैसे शुरू करें?

वीडियोसे मिलने वाली सीख

1. सैलूनएक फ़ायदेमंदबिज़नेसक्योंहै?

  • लोगसजने-संवरने परपैसाखर्चकरतेहैं: आजकल चाहे महिला हो या पुरुष हर कोई अपने सौंदर्य पर काफी ध्यान देते हैं। वे अपनी अपनी सुंदरता का ख्याल रखते हैं जिसके कारण सैलून बिज़नेस की डिमांड है।
  • मंदी मुक्त बिज़नेस: इस बिज़नेस में मंदी की कोई संभावना नहीं है। लोग सोशल मीडिया पर काफ़ी एक्टिव रहते हैं और हर समय अच्छा दिखना चाहते हैं।
  • आसान मार्केटिंग: इस बिज़नेस की मार्केटिंग करना आसान है। खासकर छोटे शहरों (टियर II और टियर III) में तो एक-दूसरे से चर्चा के ज़रिए ही मार्केटिंग हो जाती है। 
  • सैलूनआज की ज़रूरत बन गई है: लोगों को पार्टी, शादी आदि जैसे हर अवसर पर सैलून जाना पड़ता है। लोग अपनी फ़ोटो और स्टोरी डिजिटल मीडिया पर शेयर करते हैं और इन फ़ोटो में अच्छा दिखने के लिए वे सैलून जाते हैं।

2. सैलूनबिज़नेसशुरूकरनेके स्टेप्स

(i.) मार्किटरिसर्च – आपको निम्न चीज़ों के बारे में मार्केट रिसर्च करनी चाहिए:

  • वो जगह जहाँ आप सैलून खोलना चाहते हैं
  • सर्विस जिनकी मांग है
  • मार्केट साइज़
  • टारगेट ऑडियंस
  • प्रोडक्ट
  • कॉम्पिटिटर्स का विश्लेषण। इसके लिए निम्न चीज़ों का विश्लेषण करें:
  • आस-पास के सैलून कैसे हैं?
  • कस्टमर्स किस तरह के हैं?
  • रेट क्या चल रहे हैं?
  • प्रोडक्ट और सर्विस कैसी है?
  • खासियत क्या है?
  • कमियां क्या हैं?

(ii.) जगह चुनें – अब आपको ऐसी जगह चुननी चाहिए जो:

  • मार्केट में हो
  • शॉपिंग सेंटर में हो

(iii.) लाइसेंस – आपको निम्न तरह के लाइसेंस लेने होंगे:

  • म्युनिसिपल कारपोरेशन से ट्रेड लाइसेंस
  • प्रोपराइटरशिप, पार्टनरशिप और प्राइवेट लिमिटेड के तौर पर बिज़नेस का रजिस्ट्रेशन
  • जीएसटी (GST) रजिस्ट्रेशन 
  • प्रोफ़ेशनल टैक्स लाइसेंस
  • PAN और TAN
  • फ़ायर एनओसी (NOC)
  • दुकान एवं वाणिज्यिक प्रतिष्ठान अधिनियम पंजीकरण (Shops and Establishments Acts registration)

(iv.) इंटीरियर – सैलून का इंटीरियर आकर्षक होना चाहिए, जैसे:

  • अच्छी लाइटिंग
  • डेकोरेशन
  • बड़ी जगह

(v.) टूल्सऔरइक्विपमेंट्सखरीदना – आपको सर्विस में इस्तेमाल किए जाने वाले टूल्स और इक्विपमेंट्स खरीदने होंगे। इनमें शामिल हैं:

  • फ्रिज
  • गीज़र
  • टीवी
  • सैलून चेयर
  • अलमारी
  • ट्रॉली
  • पेडीक्योर टब
  • म्यूज़िक सिस्टम
  • कैंची
  • कंघे
  • ट्रिमर
  • टॉवेल
  • बेड शीट
  • बेड शीट्स
  • वैक्स हीटर
  • फ़ेस स्टीमर
  • शैम्पू चेयर
  • हेयर स्टीमर
  • हेयर ड्रायर
  • स्ट्रेटनर
  • कर्लर्स

(vi.) फर्नीचर – फर्नीचर में शामिल हैं:

  • टेबल
  • कुर्सियाँ
  • सोफ़ा सेट
  • रिसेप्शन
  • मसाज बेड
  • रैक
  • अलमारियां

vii.) वेंडरऔरसप्लायर: सैलून में इस्तेमाल होने वाले प्रोडक्ट को खरीदने के लिए आपको वेंडर और सप्लायर की तलाश करनी होगी। वो आपको ठीक दाम पर अच्छे ब्रैंड के प्रोडक्ट देंगे I

(viii.) लोगों को रखना – आपको अपने सैलून के लिए इन लोगों को काम पर रखना होगा:

  • हेयर ड्रेसर
  • मेकअप आर्टिस्ट
  • हेल्पर
  • क्लीनर

(ix.) सर्विस की कीमत तय करना: आपको अपने सैलून की सर्विस की कीमत तय करनी होगी। कीमत तय करते समय आपको निम्नलिखित बातों का ध्यान रखना चाहिए:

  • ऐसी कीमत रखें कि कस्टमर को लगे कि उन्हें सही कीमत पर अच्छी सर्विस मिल रही है  
  • प्रतिद्वंदी की कीमत को देखते हुए अपनी कीमत तय करें

(x.) मार्केटिंग – आपको मार्केटिंग के लिए निम्नलिखित तरीके अपनाने चाहिए:

  • पैम्फ़लेट
  • लोकल अखबार में विज्ञापन
  • सोशल मीडिया
  • वेबसाइट
  • लोकल मैगज़ीन में विज्ञापन
  • लोकल ऑर्गनाइज़ेशन के साथ पार्टनरशिप    
  • लोकल रेडियो में विज्ञापन
  • बैनर
  • इवेंट

(xi.) सैलूनबिज़नेसका कैपेक्स, ओपेक्स, आरओआई (CapEx, OpEx, ROI)

सैलूनबिज़नेस काCapEx

500 स्क्वायर फ़ीट के लिए सिक्योरिटी डिपॉज़िट40,000 रुपये
टूल्स और  इक्विपमेंट6,00,000 रुपये
फ़र्नीचर और कारपेंटर के खर्चे 3,00,000 रुपये
एसी (AC), लाइट, पंखे1,00,000 रुपये
CCTV, HDD, मॉनिटर, POS सिस्टम30,000 रुपये
लाइसेंस10,000 रुपये
दुकान का बोर्ड 10,000 रुपये
मार्केटिंग के खर्चे30,000 रुपये
वेबसाइट20,000 रुपये
कुल11,40,000 रुपये

सैलूनबिज़नेसका OpEx

किराया1,20,000 रुपये
बिजली और पानी90,000 रुपये
इन्वेंटरी2,00,000 रुपये
स्टाफ़ की सैलरी3,30,000 रुपये
कुल7,40,000 रुपये

CapEx = 11,40,000 रुपये

OpEx = 7,40,000 रुपये

कुल खर्च = 18,80,000 रुपये

सैलूनबिज़नेस का ROI

महीनाकमाईकुल कमाई
21000 हर दिन1000 X 10  दिन10,000 रुपये
31500 हर दिन1500 X 15 दिन22,500 रुपये
42000 हर दिन2000 X 20 दिन40,000 रुपये

3. सैलूनबिज़नेसकेअसफल होनेकेक्याकारणहैं?

  • अच्छीसर्विस नहोना: सर्विस सैलून का सबसे महत्वपूर्ण हिस्सा है। यदि सैलून की सर्विस अच्छी नहीं है, तो कस्टमर आपके सैलून में वापस नहीं आएगा।
  • गलत जगह: सैलून ऐसी जगह पर होना चाहिए जहां ज़्यादा लोग आते हों या मार्केट में हो। सही जगह नहीं चुनने पर आपके सैलून में कस्टमर नहीं आएंगे।
  • ऑनलाइनसैलूनऐप: आजकल, ऑनलाइन सैलून ऐप बहुत मशहूर हैं जैसे अर्बन कंपनी (Urban Company), यस मैडम (Yes Madam) और एट होम दीवा (At Home Diva) जो घर पर ही सैलून की सेवाएं प्रदान करते हैं। इसलिए, आपको इन ऐप्स को मात देने के लिए मज़बूत मार्केटिंग स्ट्रैटजी बनानी चाहिए।  

4. आपकेसैलूनबिज़नेसकेलिएटिप्स

  • बदलते ट्रेंड के अनुसार खुद को अपडेट्ड रखें
  • कस्टमर को ज़्यादा से ज़्यादा सर्विस देने की कोशिश करें

वीडियोसे निकलने वाले परिणाम

  • बदलते ट्रेंड के अनुसार खुद को अपडेट्ड रखें
  • अपने सैलून के लिए आकर्षक इंटीरियर चुनें

 To read it in English, Click Here.

how to start a toy shop business

  • how to start a toy shop business

Key Learnings from the Video

1. Why is toy shop a profitable business idea?

  • Strong growth: According to a leading business company, IMARC, “The value of toys market in India was 1.75 billion U.S dollar in the year 2019. Also, this market will witness a high growth in the period of 2020-2025.”
  • Huge consumer base: India has the second largest population of 1.3 billion in the world. Also, half population of the country is below 25 years. So, this business has a huge consumer base.
  • Large variety of toys: There is a large variety of toys that you can sell in your shop such as traditional toys, board games, puzzles, construction-building toys, high-end electric toys, educational toys, etc. So, you have to choose the toys for your shop according to your budget and target audience.

2. Steps to start a toy shop business

(i.) Identify target market: Parents of small children are your target customers because as their children grow, toys requirements will also grow and will vary as well.

For example:

  • Soft toys, balls, etc.  are required for the children of age group between 1-2 years.
  • Educational toys are required for the children of age group between 3-5 years.

(ii.) Choose a brand name: You should choose an attractive brand name that matches with your toy business.

Points to be kept in mind while choosing brand name:

  • Attractive font style
  • Design logo with graphics

(iii.) Research: Next, you have to research about the toy industry to know about the competition in the market.

  • Fast changing industry: Toy industry is a fast changing industry and new designs of toys are available every day. So, you should keep your stock updated.
  • Update toys stock timely: If new version of some toy launches in the market, no one will buy the old stock. So, you should do market research carefully to decide the type and quantity of the toy stock for your shop.
  • Analyse customer demand & budget: You have to analyse the customer demand and their budget for toys.
  • Kids age group and preferences: You have to collect the information about the age group and their preference of the kids.
  • Competition strategy: You should consider the following things while preparing competition strategy:
  • Marketing strategy
  • Pricing
  • Discounts & offers

(iv.) Location: You should choose a location with high customer footfall that might be:

  • Near residential area
  • Near schools
  • Near children parks

(v.) Licence & registration: You need the following licence & registration for your toy business:

  • MSME registration
  • GST registration
  • Fire NOC

(vi.) Finding toy supplier: Next, you can search toy supplier with the help of:

  • Search on internet
  • Wholesale market
  • Brand distributors

(vii.) Equipment & furniture: You should keep in mind the following point while choosing furniture for your shop:

  • Child friendly furniture
  • Comfortable space

List of furniture for a toy shop:

  • Wall racks & shelves
  • Billing counter
  • Chairs & stools
  • Air Conditioners
  • Fans, tube lights
  • CCTV
  • Fire extinguisher

(viii.) Attractive font & interior: You should consider the following points while choosing interior for your toy shop:

  • Bright colours
  • Bright lighting
  • Scribble paintings
  • Spray paintings
  • Brand posters
  • Colourful display

(ix.) Manpower requirements: You will require at least 2 sales persons and 2 helpers cum cleaners for your top shop.

(x.) Utilities: Utilities include electricity & water expenses that might cost upto Rs. 8,000 per month because you are using commercial property.

(x.) Marketing: You can do the marketing of your toy business with the help of:

  • Hoardings
  • Billboards
  • Advertisements
  • Social media platforms

3. CapEx(Capital Expenditure) , OpEx (Operating Expenditure) and ROI(Return on Investment) of  toy business

CapExValue (Rs.)
Shop deposit50,000
1AC, 4-5 Tube lights, 2-3 fans, 1 fire extinguisher30,000
3CCTV, Monitor, HDD, DVR25,000
Marketing expenses40,000
POS machine40,000
Billing desk, 1chair, 2 stools, 1 ladder20,000
Toy shop board, Outer area lighting20,000
Shutter gate50,000
Total16,15, 000

Operational cost for months

Shop rent for 500 square meter @ 25,000 per month1,50,000
Electricity & water48,000
2 Sales men & 2 helper cum cleaner2,16,000
Tea & other miscellaneous expenses30,000

Total expenditure = Rs. 20,59,000

ROI of toy business

MonthWeekdaysWeekendTotalGross profit (20% margin)
2ndRs. 3000 x 20 days =60,000Rs.5,000 x 5 = 25,00085,00085,000 x 20/100 = 17,000
3rdRs.4,000 x 20 days= Rs.80,000Rs.6,000 x 6 =36,0001,16,0001,16,000 x 20/100 = 23,000
4thRs.5,000 x 22 = Rs.1,10,000Rs.7,000 x 7= 49,0001,59,0001,59,000 x 20/100 = 31,800

4. Key points for toy shop business

  • Stock variety of toys
  • Take care of quality
  • Keep cheap variety as well
  • Keep a good range of gifting items
  • Updated with new variety

5. Reasons for the failure of toy shop business

  • Wrong location
  • Poor marketing
  • No replacement of non-branded items

Key Outcomes of the Video

  • Keep a good range of gifting items in your toy shop
  • Use bright colour and bright  lighting in your toy shop to attract children
  • Research about the toy industry to know the competition
  • Analyse the customer demand and their budget for toys


  • खिलौनों की दुकान का बिज़नेस शुरू करने के बारे में जानें

वीडियोसे मिलने वाली सीख

1. खिलौनोंकीदुकानएकमुनाफ़े वालाबिज़नेसआइडियाक्योंहै?

  • अच्छी ग्रोथ: एक प्रमुख लीडिंग बिज़नेस रिसर्च कंपनी के अनुसार “वर्ष 2019 में भारत में खिलौनों के बाज़ार की वैल्यू 1.75 बिलियन अमेरिकी डॉलर थी। साथ ही, यह बाज़ार 2020-2025 के अवधि में सबसे ज़्यादा ग्रोथ का गवाह बनेगा।”
  • कंज्यूमर का बड़ा आधार: भारत, दुनिया में 1.3 बिलियन की दूसरी सबसे बड़ी आबादी वाला देश है। साथ ही देश की आधी आबादी 25 साल से कम की है। इस तरह, इस बिज़नेस कंज्यूमर का आधार काफ़ी बड़ा है।
  • कई तरह के खिलौने: आप अपनी दुकान में कई प्रकार के खिलौने बेच सकते हैं, जैसे कि पारंपरिक खिलौने, बोर्ड गेम, पज़्ज़ल गेम, कंस्ट्रक्शन बिल्डिंग के खिलौने, हाई-एंड इलेक्ट्रिक खिलौने, एजुकेशनल खिलौने, आदि। इस तरह, आपके पास अपनी दुकान के लिए, अपने बजट और टारगेट कस्टमर्स के अनुसार खिलौने चुनने का ऑप्शन होगा।

2. खिलौनोंकीदुकानकाबिज़नेस शुरूकरनेकेलिएस्टेप्स

i. टारगेटमार्केट कोपहचाने: छोटे बच्चों के माता-पिता आपके टारगेट मार्केट हैं, क्योंकि जैसे-जैसे उनके बच्चे बड़े होंगे, खिलौनों की आवश्यकताएं भी बढ़ेंगी और साथ ही अलग-अलग भी होंगी।

उदाहरण के लिए:

  • 1-2 साल के बीच के बच्चों के लिए सॉफ्ट टॉय, बॉल आदि की आवश्यकता होती है।
  • 3-5 साल की उम्र के बच्चों के लिए एजुकेशनल खिलौनों की आवश्यकता होती है।

ii. ब्रैंड का नाम चुनें: आपको अपने ब्रैंड के लिए एक आकर्षक नाम चुनना चाहिए, जो आपके खिलौने के बिज़नेस से मेल खाता हो।

ब्रैंड का नाम चुनते समय निम्नलिखित बातों का ध्यान रखें:

  • उसका फ़ॉन्ट स्टाइल आकर्षक हो
  • ग्राफ़िक्स के साथ लोगो डिज़ाइन करें

iii. रिसर्च: इसके बाद, आपको बाजार में प्रतिस्पर्धा के बारे में जानकारी इकट्ठी करनी चाहिए, इसके लिए आपको खिलौना इंडस्ट्री के बारे में रिसर्च करना होगा।

  • तेजीसेबदलतीहुईइंडस्ट्री: खिलौनों की इंडस्ट्री एक तेजी से बदलती हुई इंडस्ट्री है और हर दिन खिलौनों के नए डिजाइन आ जाते हैं। इसलिए, आपको अपना स्टॉक अपडेट रखना चाहिए।
  • खिलौनों का स्टॉक समय पर अपडेटकरें: अगर मार्केट में किसी खिलौने का नया रूप आता है, तो आपके पुराने स्टॉक को कोई भी नहीं खरीदेगा। इसलिए, आपको अपनी दुकान के लिए खिलौनों के स्टॉक का प्रकार और क्वांटिटी तय करने के लिए सावधानीपूर्वक मार्केट रिसर्च करना चाहिए।
  • कस्टमरकीमांगऔरबजटका आंकलन करें: आपको कस्टमर की मांग और खिलौनों के लिए उनके बजट का अंदाजा लगाना होगा।
  • बच्चोंकी उम्र औरउनकी पसंद: आपको बच्चों की उम्र और उनकी पसंद को ध्यान में रखकर उनसे जानकारी लेनी होगी।
  • कम्पटीशनस्ट्रैटजी: कम्पटीशन स्ट्रैटजी तैयार करते समय आपको निम्नलिखित बातों पर विचार करना चाहिए:
  • मार्केटिंग स्ट्रैटजी
  • प्राइसिंग
  • डिस्काउंट और ऑफ़र

iv. लोकेशन: आपको ऐसी जगह चुननी चाहिए, जहां काफ़ी भीड़ हो, ऐसी जगह हो सकती है:

  • रिहायशी इलाके के पास
  • स्कूलों के पास
  • बच्चों के पार्क के पास

v. लाइसेंसऔररजिस्ट्रेशन: आपको अपने खिलौने के बिज़नेस के लिए निम्नलिखित लाइसेंस और रजिस्ट्रेशन की आवश्यकता है:

  • MSME रजिस्ट्रेशन
  • GST रजिस्ट्रेशन
  • फायर NOC

vi. खिलौनासप्लाय करने वाले कोढूँढ़ें: इसके बाद, आप निम्नलिखित की सहायता से खिलौना सप्लायर को ढूँढ़ सकते हैं:

  • इंटरनेट पर सर्च करना
  • होलसेल मार्केट
  • ब्रैंड डिस्ट्रीब्यूटर्स

viiइक्विपमेंटऔरफ़र्नीचर: अपनी दुकान के लिए फ़र्नीचर चुनते समय आपको निम्नलिखित बातों का ध्यान रखना चाहिए:

  • बच्चों के लिए आरामदायक फ़र्नीचर
  • आरामदायक जगह

खिलौनों की दुकान के लिए फ़र्नीचर कीलिस्ट:

  • दीवार रैक और अलमारियां
  • बिलिंग काउंटर
  • कुर्सियाँ और मेज़
  • एयर कंडिशनर
  • पंखे, ट्यूब लाइट
  • CCTV
  • फायर एक्सटीन्गुइशर

viii. आकर्षकफॉन्टऔरइंटीरियर: अपनी खिलौनों की दुकान के लिए इंटीरियर चुनते समय आपको निम्नलिखित बातों पर विचार करना चाहिए:

  • चमकीले रंग का इस्तेमाल करें
  • दुकान में तेज रोशनी हो
  • स्क्रिबल पेंटिंग का इस्तेमाल किया हो
  • स्प्रे पेंटिंग बनी हो      
  • ब्रैंड का पोस्टर हो
  • रंगीन डिस्प्ले हो

(ixमैनपॉवरकीआवश्यकताएं: आपको अपने खिलौनों की दुकान के लिए कम से कम 2 सेल्स पर्सन और 2 सहायक की आवश्यकता होगी, जो क्लीनर का काम भी करें।

(x.) यूटिलिटीज़: यूटिलिटीज़ में बिजली और पानी का खर्च शामिल है, जिसमें हर महीने 8,000 रूपये का खर्च आएगा, क्योंकि आप कमर्शियल प्रॉपर्टी का उपयोग कर रहे हैं।

(x.) मार्केटिंग: आप अपने खिलौनों के बिज़नेस की मार्केटिंग निम्नलिखित की मदद से कर सकते हैं:

  • होर्डिंग्स
  • बिलबोर्ड्स
  • विज्ञापन
  • सोशल मीडिया प्लेटफ़ॉर्म

3. खिलौनोंकेबिज़नेसकी CapEx, OpEx और ROI

CapExवैल्यू (Rs.)
शॉप  डिपॉजिट50,000
इंटीरियर 1,50,000
1AC, 4-5 ट्यूबलाइट्स, 2-3 पंखे, 1 फायर  एक्सटीन्गुइशेर30,000
3CCTV, मॉनिटर, HDD, DVR25,000
मार्केटिंग  पर किए जाने वाला खर्च40,000
POS मशीन40,000
बिलिंग डेस्क, 1 कुर्सी, 2 टेबल, 1 सीढ़ी20,000
खिलौनों की दुकान के लिए बोर्ड, दुकान के बाहर की लाइटिंग20,000
शटर गेट50,000
कुल16,15, 000

हर महीने के लिए OpEx:

OpExवैल्यू (Rs.)
500 स्क्वायर मीट की दुकान के लिए हर महीने 25,000 किराया1,50,000
बिजली और पानी का खर्च48,000
2 सेल्स मैन और 2 हेल्पर  कम  क्लीनर 2,16,000
चाय और अन्य खर्च30,000

CapEx = Rs.16,15,000 + OpEx = Rs. 4,44,000

कुल खर्च 20,59,000 रुपये

खिलौनों के बिज़नेस का ROI:

महीनासप्ताह के दिनसप्ताहंतकुलकुल लाभ (20%)
2Rs. 3000 X 20 days =60,000Rs.5,000 X 5 = 25,00085,00085,000 X 20/100 = 17,000
3Rs.4,000 X 20 days= Rs.80,000Rs.6,000 X 6 =36,0001,16,0001,16,000 X 20/100= 23,000
4Rs.5,000 X 22 = Rs.1,10,000Rs.7,000 X 7= 49,0001,59,0001,59,000 X 20/100= 31,800

4. खिलौनोंकीबिज़नेसकेलिएमुख्यबिंदु

  • अलग-अलग तरह के खिलौनों का स्टॉक
  • क्वालिटी  का ध्यान रखें
  • सस्ती चीज़ें भी रखें
  • गिफ्ट देने वाली वस्तुओं की एक अच्छी रेंज रखें
  • नए-नए तरह के खिलौंनों के साथ अपडेटेड रहें

5.  खिलौनोंकेबिज़नेसके असफल होनेकेकारण

  • गलत लोकेशन होना
  • खराब मार्केटिंग होना
  • गैर-ब्रैंडेड वस्तुओं का कोई प्रतिस्थापन नहीं होना

वीडियोसे निकलने वाले परिणाम

  • अपनी खिलौनों की दुकान में गिफ्टिंग आइटम्स  की एक अच्छी रेंज रखें
  • बच्चों का आकर्षित करने के लिए अपनी खिलौनों की दुकान में भड़कीले रंगों और रंगबिरंगी लाइट्स का इस्तेमाल करें
  • कम्पटीशन को जानने के लिए खिलौना इंडस्ट्री के बारे में रिसर्च करें
  • खिलौनों के लिए कस्टमर की मांग और उनके बजट को ठीक से समझें

 To read it in English, Click Here.

To learn how to start a play school

1. Play school business

Play school is an institution for the children of age group between 2-5 years. Children play and learn under the supervision of the teacher for their proper development before attending the formal school.

2. Why is play school a profitable business?

  • Low investment & huge profit: Play school is a better idea in comparison to other business ideas due to low investment and high profits.
  • Increasing literacy rate & rising parents’ awareness: In India, literacy rate is rising due to increasing awareness about education among parents.

According to a scientific study, 90% of the brain development happens between 1-6 years of the child’s age and play schools are for children of this age group.

  • Lesser legal compliances:  You don’t have to take legal licences for play school like other businesses.
  • Not affected by economic crisis: There is no impact of recession/economic crisis on the education sector.
  • Huge market: There is a huge market of pre-school in India. This value was around 3.4 billion US dollars in the year 2019 and approximately 19-24% CAGR rise is expected in India by the year 2024. Thus, market size is increasing resulting in rising opportunities as well.

3. Steps to start a playschool

(i.) Market research: You should do the market research to know about the following things:

  • Population density
  • Income of people living in that area
  • Competition in the area

(ii.) Location & space: You have to fulfil the following location requirements to open a play school:

  • Land & building
  • Minimum area of 4000 square feet; out of which, 1500 square feet for playing area and 2500 square feet study area

You should keep in mind the following things while choosing the location for play school:

  • Low competition area
  • Spacious & green environment
  • Near residential or office area
  • Safe environment
  • Look for something on ground floor

(iii.) Registration & licences: State government has made laws such as Private Schools Education Acts for the operations of schools. So, you should be aware about the State Education Act and do all the registrations according to it.

(iv.) Furniture, inventory & supplies: You will require the following things in your school:

  • Plastic/wooden chairs & tables
  • Books & indoor/outdoor games
  • Colourful play mats
  • Whiteboard
  • Marker
  • Duster
  • Swings, rocker, toys
  • Shelves, racks
  • Furniture for staff & reception area
  • Wall-hangings and classroom decorating items
  • Tube lights/Fans/AC
  • CCTV camera for monitoring security
  • Stock of food items such as milk, juice, cookies, etc.

(v.) Manpower: For each class of 20 students, you will require the following manpower:

  • Salaries – Rs.1,00,00 lakh per month that can be break down as follows:
  • 4 Teachers – Rs.40,000 salary per month (Rs.10,000 each)
  • 4 Maids – Rs. 28,000 salary per month (Rs.7,000 each)
  • 1 Guard – Rs.8,000 salary per month
  • 1 Receptionist – Rs. 10,000 salary per month
  • 1 Cook cum helper – Rs. 8,000 salary per month
  • 1 helper – Rs. 6,000 salary per month

(vi.) Utilities & transportation: You will require the following utilities for your play school:

  • Power
  • Water
  • Internet connection
  • Telephone connection
  • Pick & drop van

(vii.) Marketing: You should use the following marketing tools for the promotion of your play school:

  • Physical print technology that include:
  • Pamphlets
  • Newspaper ads
  • Boards/hoarding/banner
  • Local television ads
  • Social media platforms
  • School website/app
  • Local directories
  • Parent & kid friendly community events
  • Recreational promotion

4. CapEx, OpEx and ROI of a play school

CapEx of Play School:

Play school investmentValue (Rs.)
School security deposit80,000
Interior of school2,00,000
6AC, 12 tube lights, 6 fans, fire extinguishers1,50,000 + 5,000+7,000+ 15,000
8 CCTV, HDD, DVR, monitor & live streaming on parents mobile40,000
Marketing through affiliation with school, community events, etc.1,00,000
Playground area( including swings & toys)55,000
School licence20,000
App & website of school50,000
Special bathroom for kids1,30,000
Reception area + table + chair+ principal furniture30,000
Education material1,00,000
21 chairs, 3 tables, furniture for classes ,1,48,000

OpEx of Play School:

OpExValue (Rs.)
Rent of the school2,40,000
Electricity & water60,000
4 teachers, 4 maids, 1 peon, 1 guard,1 cook, 1 helper, 1 gardener6,00,000
Garden maintenance60,000
Some new games60,000

Total cost = CapEx + OpEx

                  =  Rs. 11,30,000 + Rs. 10,80,000

                   = Rs. 22,10,000

ROI of play school can be calculated as follows:

Admission fees = Rs. 30,000

Monthly fees = Playgroup – Rs.4,000 & Nursery = Rs. 4,500, KG = Rs. 5,000

MonthRevenue (Rs.)
1st month (Admission fees)0
2nd month 2,41,000
3rd month 1,33,500
4th month 1,81,500

Refer to the video for the further explanation of this table.

5. Pitfalls of play school business

  • Poor management: If there is poor management in the playschool, then parents will never send their children to your playschool.
  • Lack of creative & engaging activities: Children of play school are 2-5 years old. So, you have to hire teachers who can teach them through creative activities. You have to add fun in their learning process. This will help in their growth and personality development.
  • Lack of marketing: There is a high competition in the market. So, you have to do effective marketing for the success of your play school.
  • Proper staff & childe ratio: Many schools lack proper staff ratio, i.e. 1 teacher for 20/30 students. As a result, teacher can’t pay proper attention to each child and they had to face many problems. You should not do this mistake and hire staff as per the requirement of children.

If you are an aspiring entrepreneur and want to start a business with less investment and high returns, idea of a play school is perfect for you.

Key Outcomes of the Video

  • Ensure proper staff & children ratio in your play school for effective management
  • Focus on  creative & engaging activities for growth and development of children in your play school


  • प्ले स्कूल शुरू करने के बारे में जानें

वीडियोसे मिलने वाली सीख

1. प्लेस्कूलबिज़नेस

प्ले स्कूल 2-5 वर्ष उम्र के बच्चों के लिए एक इंस्टीटूशन  है। फ़ॉर्मल स्कूल जाने से पहले बच्चे प्ले स्कूल में अच्छे विकास के लिए टीचर की देखरेख में खेलते और सीखते हैं।

2. प्लेस्कूलएकप्रॉफिटेबलबिज़नेसआयडियाकैसेहै?

  • कमनिवेशके साथ ज़्यादा मुनाफ़ा: कम निवेश और ज़्यादा मुनाफ़े के कारण अन्य बिज़नेस आइडियाकी तुलना में प्ले स्कूल एक बेहतर आइडियाहै।
  • बढ़ती साक्षरता दर औरपरिजनोंमेंजागरूकता: भारत में, शिक्षा के प्रति माता-पिता में बढ़ती जागरूकता के कारण साक्षरता दर बढ़ रही है।

एक वैज्ञानिक अध्ययन के अनुसार, बच्चों के दिमाग का 90% विकास 1-6 वर्ष की आयु के बीच होता है और इस उम्र के बच्चों के लिए प्ले स्कूल बनाए जाते हैं।

  • कमकानूनीनियम लागू होते हैं: आपको अन्य बिज़नेस की तरह प्ले स्कूल चलाने के लिए कानूनी लाइसेंस लेने की आवश्यकता नहीं है।
  • आर्थिकसंकट काकोईअसरनहीं: शिक्षा क्षेत्र पर आर्थिक संकट का कोई असर नहीं पड़ता है।
  • बड़ामार्केट: भारत में प्री-स्कूल का बहुत बड़ा मार्केट है। वर्ष 2019 में यह वैल्यू लगभग 3.4 बिलियन अमेरिकी डॉलर थी और वर्ष 2024 तक भारत में लगभग 19-24% CAGR बढ़ने की उम्मीद है। इस प्रकार, मार्केट साइज़ बढ़ रहा है, जिसके चलते अवसर भी बढ़ रहे हैंI

3. प्ले स्कूलशुरूकरनेकेलिएस्टेप्स

(i) मार्केटरिसर्च: आपको निम्नलिखित चीज़ों के बारे में जानने के लिए मार्केट रिसर्च करना चाहिए:

  • जनसंख्या घनत्व
  • उस क्षेत्र में रहने वाले लोगों की आय
  • उस क्षेत्र में प्रतिस्पर्धा

(ii.) लोकेशनऔरस्पेस: प्ले स्कूल खोलने के लिए आपको लोकेशन की इन ज़रूरतों को पूरा करना होगा:

  • ज़मीन और बिल्डिंग
  • कम से कम  4000 वर्ग फुट का एरिया जिसमें 1500 वर्ग फुट खेलने के लिए और 2500 वर्ग फुट पढ़ने के लिए

प्ले स्कूल के लिए जगह चुनते समय, आपको निम्नलिखित बातों का ध्यान रखना चाहिए:

  • ऐसी जगह चुनें जहां प्रतिस्पर्धा कम हो
  • बड़ी और हर-भरी जगह हो
  • आस-पास ऑफ़िस और घर हो
  • वातावरण सुरक्षित हो
  • कोशिश करें कि आपका प्ले स्कूल ग्राउंड फ्लोर पर हो

(iii.) रजिस्ट्रेशनऔरलाइसेंस: राज्य सरकार ने स्कूलों से संबंधित काम के लिए प्राइवेट स्कूल एजुकेशन एक्ट्स  जैसे कानून बनाए हैं। इसलिए, स्कूल शुरू करते समय आपको स्टेट एजुकेशन एक्ट के बारे में जानना चाहिए और उसके अनुसार सभी रजिस्ट्रेशन करवाने चाहिए।

(iv.) फ़र्नीचरइन्वेंटरीऔरसप्लाई : आपको अपने प्ले स्कूल के लिए इन चीज़ों की ज़रूरत होगी:

  • प्लास्टिक/लकड़ी की कुर्सियां और  टेबल्स 
  • किताबें और इंडोर /आउटडोर गेम्स 
  • रंग-बिरंगी प्ले मेट्स
  • व्हाइटबोर्ड 
  • मार्कर
  • डस्टर
  • स्विंग्स , रॉकर, खिलौनें
  • अलमारियां , रैक
  • स्टाफ़ और रिसेप्शन के लिए फ़र्नीचर
  • दीवारों और क्लासरूम को सज़ाने के लिए ज़रूरी चीज़ें
  • लाइट/पंखा /AC
  • सिक्योरिटी मॉनिटर करने के लिए CCTV कैमरा
  • खाने-पीने का सामान जैसे – दूध, जूस, कूकीज़

(v.) मैनपावर : हर क्लास जिसमें 20 स्टूडेंट्स हैं, उनके लिए आपको इन मैनपावर की ज़रूरत होगी:

सेलरी – Rs.1,00,00 हर महीने जिसका ब्रेक डाउन इस तरह है:

  • 4 टीचर्स  जिनकी सेलरी कुल Rs.40,000 महीना हो (Rs.10,000 एक टीचर की सैलरी)
  • 4 मेड्स, जिनकी सेलरी कुल Rs. 28,000 महीना हो (Rs.7,000 एक मेड की सैलरी)
  • 1 गार्ड जिसकी सेलरी Rs.8,000 महीना हो
  • 1 रिसेप्शनिस्ट जिसकी सेलरी Rs. 10,000 महीना हो
  • 1 कुक जो हेल्पर का भी काम करेगा, उसकी सेलरी Rs. 8,000 महीना हो
  • 1 हेल्पर जिसकी सेलरी Rs. 6,000 महीना हो

vi.) यूटिलिटीजऔरट्रांसपोर्टेशन : आपको प्ले स्कूल के लिए इन यूटिलिटीज की ज़रूरत है  :

  • पॉवर
  • पानी
  • इंटरनेट कनेक्शन 
  • टेलीफ़ोन  कनेक्शन 
  • पिक और ड्राप वैन

(vii.) मार्केटिंग: आपको अपने प्ले स्कूल के प्रमोशन के लिए निम्नलिखित मार्केटिंग टूल्स का इस्तेमाल करना चाहिए:

  • फिजिकल प्रिंट टेक्नोलॉजी जिसमें शामिल हैं:
  • पैम्फलेट (Pamphlets)
  • न्यूज़ पेपर विज्ञापन
  • बोर्ड/होर्डिंग/बैनर
  • स्थानीय टेलीविज़न के ज़रिये विज्ञापन
  • सोशल मीडिया प्लेटफ़ॉर्म
  • स्कूल की वेबसाइट/ऐप
  • लोकल डायरेक्ट्रीज
  • पैरेंट और किड फ्रेंडली कम्युनिटी इवेंट्स
  • बार-बार क्रिएट किए जाने वाले प्रमोशन

4. प्ले स्कूलकेCapEx, OpEx, ROI


प्लेस्कूलमें  निवेशवैल्यू (Rs.)
स्कूल सिक्योरिटी डिपॉज़िट80,000
स्कूल का इंटीरियर  2,00,000
6AC, 12 ट्यूब लाइट्स, 6 पंखे, फायर एक्सटीन्गुइशर (Fire Extinguishers)1,50,000 + 5,000+7,000+ 15,000
8 CCTV, HDD, DVR, मॉनिटर और माता-पिता के मोबाइल पर लाइव स्ट्रीमिंग40,000
स्कूल के साथ जुड़कर मार्केटिंग, कम्युनिटी इवेंट्स करना1,00,000
झूलों और खिलौनों  के साथ प्लेग्राउंड एरिया55,000
स्कूल लाइसेंस20,000
स्कूल की ऐप और वेबसाइट 50,000
बच्चों के लिए स्पेशल बाथरूम1,30,000
रिसेप्शन एरिया  + टेबल + चेयर + प्रिंसिपल  फ़र्नीचर 30,000
एजुकेशन  मटेरियल1,00,000
21 कुर्सियां, 3 मेज, क्लास के लिए फ़र्नीचर1,48,000


स्कूल का किराया2,40,000
बिजली और पानी का खर्च60,000
4 टीचर्स, 4 सहायक , 1 पेओन , 1 गार्ड ,1 कुक , 1 हेल्पर , 1 गार्डनर6,00,000
गार्डन  का रख-रखाव 60,000
कुछ नए गेम्स60,000

कुल लागत = CapEx + OpEx

                  =  Rs. 11,30,000 + Rs. 10,80,000

                   = Rs. 22,10,000

प्लेस्कूलका ROI को निम्नलिखित तरीके से कैलकुलेट कर सकते हैं:

एडमिशनफीस  = Rs. 30,000

हर महीने कीफीस  = प्लेग्रुप  – Rs.4,000,नर्सरी = Rs. 4,500, KG = Rs. 5,000

1 महीना (एडमिशन  फीस) 0
2 महीना 2,41,000
3 महीना 1,33,500
4 महीना 1,81,500

इस टेबल को विस्तार से समझने के लिए वीडियो देखें।

5. प्लेस्कूलबिज़नेसके असफल होने के कारण

  • ख़राबमैनेजमेंट: अगर प्लेस्कूल में मैनेजमेंट ख़राब है, बच्चों के स्वास्थ्य और सुरक्षा पर ध्यान नहीं दिया जाता, तो माता-पिता अपने बच्चों को कभी भी आपके प्ले स्कूल में नहीं भेजेंगे।
  • क्रिएटिवऔरएंगेजिंगएक्टिविटीजकी कमीप्ले स्कूल के बच्चे 2-5 वर्ष की आयु के होते हैं। इसलिए, आपको ऐसे टीचर्स को रखना होगा, जो उन्हें क्रिएटिव और एंगेजिंग एक्टिविटीज की मदद से उन्हें पढ़ा सकें। इसलिए, आपको उनकी सीखने के प्रोसेस को मज़ेदार बनाना होगा। इससे उन्हें पर्सनालिटी डेवलपमेंट में मदद मिलेगी।
  • मार्केटिंगकीकमी: मार्केट में बहुत प्रतिस्पर्धा है। इसलिए, आपको अपने प्ले स्कूल की सफलता के लिए मार्केटिंग करनी होगी।
  • सहीस्टाफऔरचाइल्डरेश्यो: कई स्कूलों में सही स्टाफ और चाइल्ड रेश्यो की काफ़ी कमी होती है, यानी 20/30 बच्चों के लिए 1 टीचर। ऐसे में टीचरर्स बच्चों पर ध्यान नहीं दे पाते हैं और उन्हें कई समस्याओं का सामना करना पड़ता है। आपको यह गलती नहीं करनी चाहिए और बच्चों की आवश्यकता के अनुसार टीचर रखना चाहिए।

अगर आप एक महत्वकांक्षी आंत्रप्रेन्योर हैं और कम निवेश में अच्छे मुनाफ़े के साथ बिज़नेस शुरू करना चाहते हैं, तो प्ले स्कूल का आइडिया आपके लिए एकदम सही है।

वीडियोसे निकलने वाले परिणाम

  • प्रभावी मैनेजमेंट के लिए अपने प्ले स्कूल में स्टाफ और बच्चों का सही अनुपात रखें
  • प्ले स्कूल में बच्चों के शारीरिक और मानसिक विकास के लिए क्रिएटिव और एंगेजिंग एक्टिविटीज़पर ध्यान दें

 To read it in English, Click Here.

1. What is public speaking

Key Learnings from the article (opens in a new tab)

1. What is public speaking?

You should learn the art of public speaking:

  • To persuade
  • To inform
  • To impress & influence 

2. What are the personal benefits of public speaking?

  • Boosts confidence
  • Builds critical thinking
  • Develops personal satisfaction

3. What are the professional benefits of public speaking?

  • Career advancement
  • Creative thinking
  • Critical thinking
  • Better communication with leadership
  • Increases professionalism
  • Builds a confident image
  • Networking

4. 3Vs Approach

When you meet someone for the first time, you work on 3Vs, which are:

i. V-Vocal: (How is the speaker’s voice?)

Vocal covers the following points:

  • Tone
  • Volume
  • Pitch

ii. V-Verbal: (What is the speaker saying?)

Verbal includes the following things:

  • Words
  • Communication skills
  • Content
  • Engagement

iii. V-Visual: (How does the speaker look?)

Visual involves the non-vocal aspect of your body such as:

  • Body language
  • Postures
  • Gestures
  • Facial expressions
  • Dressing sense

5. What are the mental blocks in public speaking?

i. English is necessary to impress

English is only a medium to communicate and not the parameter of your confidence. So, the language you speak in can vary but your point should be understood by others.

ii. It is only for intellectuals

Many people feel that public speaking is for leaders, trainers, and other people in higher position.

But public speaking is for you as well.

iii. Usage of heavy words & quotes

Golden statement by Albert Einstein

If you can’t explain it simply, you don’t understand it well enough.

So, you don’t require heavy words and quotes.

iv. The first impression is the last

You should have a particular type of personality and you need to get rid of all the barriers in your mind.

6. What are the important topics covered in this course?

  • How to overcome stage fear?
  • How to build confidence?
  • How to understand the audience?
  • How to select topics?
  • How to design speech?
  • What are the steps of preparation & rehearsal of a speech?
  • What is the role of body language in public speaking?
  • Which presentation aids are used in public speaking?
  • How to handle yourself on stage?
  • How to use humor?
  • How to engage the audience?
  • How to answer questions?
  • How to win client conversations?
  • How to make impression on remote videos?
  • How to earn through public speaking?

7. Who are the experts of this course?

1. Ms. Abha Maryada Banerjee: She is a leadership author, motivational coach, TEDx speaker, and international speaker.

2. Dr. Sneha Sharma: She is a public speaking and career coach. She is associated with various big organisations wherein she has provided training on public speaking skills. She has also organised various YouTube events.

3. Mr. Bhomick Sen: He has been the bestseller author, mindset and memory coach, and a TEDx speaker. Nowadays, he is working towards student empowerment and helping them to become a good public speaker.

4. Ms. Kavita Rahlan: She has been a TV anchor and also provides training to other anchors.

5. Mr. Ankit Ravindra Jain: He is a government employee but his passion is to provide coaching to the people in the area of public speaking. He has got expertise in communication.

6. Mrs. Samriti Grover: She has been a popular anchor for 15 years. She has shared her experience in this course.

Key Outcomes of the Video

  • Learn the art of public speaking to boost your confidence
  • Overcome all the mental blocks of public speaking
  • Improve your verbal, vocal, and visual approach in public speaking
  • Avoid the usage of heavy words & quotes while public speaking

What is the share market What is the financial market How is it beneficial for shareholders (opens in a new tab

  • What is the share market?
  • What is the financial market?
  • How is it beneficial for shareholders?

Section 2: Summary of the Video

  • The stock market is the platform for sale and purchases the shares.
  • Financial market means the place where financial transactions take place.
  • The things that can be traded in the financial market are stocks/shares, commodities, and currency.
  • The share market is divided into the primary market and the secondary market. 

Section 3: Main Content of the Video

Key Note #1: Stock Market

For example:

  • You go to a vegetable market.
  • You also know that many people do not know anything about the vegetable market.
  • Many times, they purchase vegetables at a low price and sometimes at a high price.
  • They bargain and purchase the vegetables.
  • Many times, you purchase low priced vegetables by compromising against its quality.
  • It may also happen that despite purchasing high-priced vegetable sellers sells you rotten vegetables saying that the vegetables are of high quality.
  • So, you should know to properly check the vegetables at the market.
  • Many times, there is an increase in the supply of vegetables to the vegetable market and it causes the low price of vegetables.
  • In the rainy season, the supply of vegetables gets reduced and this causes the high price of the vegetables.
  • When you are aware of all these things, then you can easily negotiate in the market.

You might be thinking that how the share market is related to the vegetable market.

You have to use the same fundamentals either you go to a share market or a vegetable market.

When you go to a share market, you find the following:

  • The quality of shares causes an increase or decrease in the price of shares.
  • The share prices increase having high demand.
  • The share prices decrease having low demand.

You have to keep in mind the above fundamentals and negotiate in the share market too.

Negotiation here does not mean that you start bidding that you will purchase Rs. 100 shares in Rs. 50.

You have to wait in the share market for the rate of shares to come down at the level you want to purchase.

Key Note #2: Financial Market

Financial market means the place where financial transactions take place.

The following things are transacted in the financial market:

1. Stocks/shares

2. Commodities

  • Crude oil: It impacts the prices of petrol and diesel. Increase in prices of crude oil cause an increase in petrol and diesel prices and vice versa.
  • Gold/Silver: Many times, there is a sudden increase or decrease in the price of gold or silver.
  • Copper

3. Currency: It includes all the form of money used for buying and selling, like:

  • Rupee
  • Dollar
  • Euro

Key Note #3: Share Market

  • It is the platform that companies use to invite the public for investment and buy shares.
  • Companies get the benefit of funds from this.
  • Public gets the benefit of holding shares in the company.
  • Shareholding in the company provides ownership to the investor.
  • Companies sell their shares and take funds from the public.
  • They can take funds from the bank also.
  • If the companies get into a loss, then the bank will ask for a loan repayment along with the interest.
  • Companies land in problems in such a situation either they are in profit or loss.
  • This is because they have to return the principal amount along with the interest to the bank.
  • Bank does not think about the future of the company, it cares only about its loan.
  • In such a situation the thinking of the share market is different.
  • Whenever a company gets listed in the share market it provides shareholdings to the investors.
  • The company takes funds from investors in return for providing shareholdings in the company.
  • You will be benefited when the company performs well as an increase in the share price of the company will also increase the value of your shares. 
  • Many people often think about the benefit of the stock market to the public and company.
  • The stock market is now a very big part of India’s economy.
  • In the absence of a stock market, from where the companies will get funds for growth. Bank does not lend money without interest.
  • It is the public only which can provide interest-free funds to the companies.
  • That is the reason why companies enter the share market, to raise the funds at the time of requirement.
  • Many people also think that the stock market is a platform for betting, speculation, and gambling.
  • Share market is important for the economy of the country, so there is no possibility of gambling and speculation.
  • You might have noticed that fluctuations in the share market make the government worry about the market.

Key Note #4: Benefit of Share Market to the Public

For example:

  • A person has a small company with a market value of Rs. 1 Lakh.
  • The owner of the company wants it to grow.
  • The owner does not have funds for that.
  • The owner has one option to approach the bank, take the loan, and repay the loan with interest.
  • The other option is that the owner takes Rs. 1 Lakh from 3 different people and gives 1/4th shareholding of the company in return.
  • Suppose the market value of the company raised to Rs. 10 Lakh in some years.
  • The shareholders of the company will get benefitted in this case.
  • Your shares value keeps on increasing with the growth of the company.

Similar things happen in the share market.

The growth of the company makes an increase in the value of shareholders.

If you as a small investor take such a huge risk, then you also get a huge reward for that.

For example:

  • Numerous people are aware of Apple Company.
  • Many people even use iPhone.
  • Apple Company is quite old, although iPhones started coming after the year 2007.
  • The company is since 1980 in the market.
  • The share growth of Apple Company did not show any impressive growth from 1980 to 2007.
  • The reason was that iPhone was launched after 2007.
  • After that only its shares show the growth.
  • The investors who purchased shares from 1980 to 2007 were most benefited.
  • This is because they were early buyers who spend $ 0.5 to $ 10 per share to buy it.
  • After the launch of the iPhone, the fate of the company changed.
  • The shares of Apple Company have a present share price of $460 (Rs. 34,000) per share.
  • The early buyers of the Apple Company share hugely benefited for showing faith in the company and holding the shares till the date.

Key Note #5: Types of Share Market

It has the following forms:

1. Primary Market

Companies come with their issue, it means:

  • The company does its IPO listing in the share market
  • Offers its shares to the investors

2. Secondary Market

It is the platform where shares issued in the primary market are traded.

Key Note #6: Primary Market  

  • A company has to do an IPO listing when for the first time it sells the shareholdings of the company through the stock exchange and raises the funds by investors.
  • The companies have to get the registration done for this purpose.
  • If you are thinking that any company can raise the funds through IPOs in the market and after that closes the business, then it is wrong. No company can do this.
  • Companies need to make the registration done.
  • After that, the shares are available for the general public to buy.

The stock exchanges, you would have heard are:

  • BSE (Bombay Stock Exchange)
  • NSE (National Stock Exchange)

The companies get listed on the stock exchange and through the primary market, it reaches to investors.

A company has to provide the following information to the market before launching IPO and shares:

  • Finance
  • Promoters
  • Investors
  • Numbers of shares
  • Share Price

Key Note #7: Secondary Market

  • After the IPO issue and subscription of shares in the primary market, the shares reach the secondary market.
  • The shares can be sold and purchased in the secondary market.
  • A person whenever purchases share in the secondary market it is based on the real-time transaction.
  • Generally, the sale and purchase are done through a broker.

Massive Action Plan

  • The share you are interested in purchasing in the share market, do the following:
  • Start researching from today
  • Read about the companies
  • Read about the shares
  • Research and understand the following 5 shares:

1. Wipro

2. Eicher Motors

3. MRF

4. SBI Bank

5. Reliance Industries Limited

  • You have to find the following things about the above-mentioned shares:
  • At which date shares listed on the stock exchange?
  • At what rate were they listed?
  • Highest share price until now?
  • What is their current share price?
  • You will get all the information on the website, like

Section 4: Key Outcomes of the Video

  • Analyse the company details before buying the shares
  • Find out the history of shares in which you want to invest
  • Negotiate in share market by waiting for the share prices to decrease

To learn how to start a refurbished goods business  


Key Learnings from the Article

1. Business Idea – Refurbished Goods Business

Refurbished business is very successful in present time. Even Amazon has also entered this business.

2. Goods Procurement – Refurbished Goods Business

To start the refurbished goods business, you can procure the goods in the following ways:

  • Purchase certified refurbished goods in wholesale from
  • Purchase broken electronic gadgets online
  • Purchase refurbished goods directly from manufacturers

3. Customers – Refurbished Goods Business

Instead of retail customers, target big customers like educational institutions like:

  • Schools
  • Colleges
  • Polytechnic institutes
  • Universities
  • Startups
  • 40% business of the refurbished goods comes from educational institutions.
  • 20% of the business share is of medium/small/ micro-enterprises.
  • Retail customers also have a share of 20%.
  • NGOs/Government institutions have 20% share in the refurbished business.

4. Testing Functionalities and Manpower

  • Check the functionality and defects of refurbished goods before selling them.
  • Refurbishment process is as follows:
  1. Conducting diagnostic test
  2. Replacement of defective parts
  3. Cleaning inspection
  4. Repackaging
  • Hire mechanic for repair work in the starting of the business.
  • You should contribute in filling online forms and manuals.
  • Take the help of an expert technician once the business starts giving good returns.

5. Cost for Establishing the Refurbished Business

CAPEXCost (Rs.)
Refurbishing tool kit (diagnostic kit )10000
Business incorporation fee5000
TotalRs. 65000
OPEXCost (Rs.)
Electricity bill5000
Mechanic salary15000

6. Profit from the Business

For example, you are selling a refurbished iPhone the profit will be:

 Cost of procuring an old iPhone = Rs. 40,000.

Market value of a new iPhone =  Rs. 1 Lakh.

Pickup charge =  Rs. 500

Refurbishment process cost = Rs. 7,500.

Selling price of the refurbished iPhone = Rs. 73,000.

 Profit from selling a refurbished iPhone =  Rs. 73,000 – (Rs. 40,000 + Rs.500 + Rs. 7,500) = Rs. 25,000 per phone.

If you sell two iPhones in a month, then the profit is Rs. 50,000

Offline retailers earn only a margin of 2% – 3% on selling a new phone.

However, on refurbished products, you can easily earn a profit of 15%- 20%.

7. Key Points for Refurbished Goods Business

  • Label products as refurbished because customers appreciate transparency
  • Provide warranty
  • Provide relevant accessories
  • Provide money-back guarantee

8. Pitfalls – Refurbished Goods Business

  • Quality deterioration: Do not hide information else you may lose customers and this will have a negative impact on your business in the long-term.
  • Duplicate products: These products are a direct threat to refurbished goods business.

Quikr and OLX platforms have high creditability. In such a case, a new refurbished business may not get customers easily.  So, it is important to do proper marketing for the sustenance of your business.

Key Outcomes of the Article

  • Target big customers for the growth and success of the refurbished business  
  • Create transparency with customers by labelling the products as refurbished
  • Hire mechanic for the repairing of the products at the starting of the business  

How to start a freelance writing business?

25 business idia

Key Learnings from the Article

In the freelance business, “investment is zero while skill and intelligence is the hero.”

Mr. Amit Agarwal is the Founder of the Indian blogging revolution. He quit his well-paid IT job and became India’s first professional blogger. Currently, he is earning about Rs. 44 lakh per month.

You can build a career in different types of writing such as:

  • Article writing
  • Medical writing
  • Content writing
  • Technical writing
  • Advertising copywriting
  • Fiction writing
  • News writing
  • Blogging
  • Resume writing
  • Business writing
  • Ghostwriting

This video will focus on blogging, content writing, and ghostwriting.

1. Blogging

A blog is a modern and refined version of a daily diary (journal). You have two options in blogging:

i. Work as a freelancer

  • You can write for an established blogger as a freelancer
  • In this option, you can get fast and regular assignments but get a low income.

ii. Start own blog

  • In this option, you get a high Income but this demands effort and time to grow the business.

How to Start Blogging?

To start blogging, you need to take the following steps:

i. Select a topic as per your expertise

  • You can choose any topic of your expertise such as gardening, automobile, technology, performers, shopping, or history.
  • You should have an “established authority” on the chosen topic.

ii. Start a blog

  • You can start blogging using an established website such as
  • You can also register your own blogging website through the platforms like WordPress or Blogspot.

Notably, you need to have the same patience while starting a blogging business as you will have in any other business.

2. Content Writing

  • In this, you write for any other client which may be a corporate company or an established blogger.
  • To start content writing, it is important to have good corporate connections or an “impressive and credible work portfolio” on professional websites like LinkedIn, Upwork, or
  • Content writing business also requires patience and marketing.

3. Ghostwriting

  • In this, as the name suggests, the name of the real writer is not disclosed.
  • Many people, who want a book to be published on their names, and many subject matter experts, who do not have time to write, hire ghostwriters.
  • Ghostwriters write books, essays, or white papers on the outlines provided by their clients.
  • Ghostwriters charge huge amounts of money for their work.
  • Biographies of many sports stars, politicians, and celebrities are written by the ghostwriters.

4. Requirements for Freelance Writing Business

You can easily start this business from home. You do not require any company registration for it. You can register a proprietorship company through a CA to look professional.

You can start freelance writing business with zero investment.

i. Capital expenditure (CAPEX)

The business requires 1 laptop, which costs about Rs. 30,000, and a website, which costs about Rs. 15,000.

Thus, the total CAPEX will be Rs. 45,000.

ii. Operational expenditure (OPEX)

The OPEX will include:

  • Internet connection – Rs. 500 per month
  • Website SEO – Rs. 5,000 per month
  • Miscellaneous – Rs. 1,500 per month

The total OPEX will be Rs. 7,000 per month.

5. Income

In the freelance writing business, your income depends on:

  • Your calibre and skills
  • Marketing

In India, the rate of freelance writers is not well structured. Freelance writers may charge on the basis of:

  • Per-word(Rs. 0.50-2)
  • Per-hour(Rs.500-2000)
  • Per-project

You can earn maximum income with the help of proper marketing and a focused approach.

6. Tips for Success

i. Credible profile on leading websites

The freelance writers should have an elaborated and credible profile on all the leading freelancing websites such as:

  • Fiverr
  • Freelancer
  • Upwork
  • PeoplePerHour
  • ListVerse
  • ContentWriters

ii. Word-of-mouth

  • Word-of-mouth is a good way to get success in the freelance writing business.
  • You should ask for a testimonial or recommendation mail from your satisfied clients and flaunt them on the websites. 

Key Outcomes of the Video

  • Select a topic as per your expertise
  • Start blogging using an established website such as or make a website on platforms like WordPress
  • Have a credible profile on leading freelancing websites
  • Ask your client for testimonial or recommendation mail