What is Digital Marketing what is online marketing

Key Learnings from the Article

Digital Marketing helps in the growth of your career and business.

This course is broadly divided into 3 parts:

1st two parts: This will cover organic digital marketing.

3rd part: It covers the paid and performance digital marketing.

2. Digital Marketing Course – Outline

  • Content marketing
  • Storytelling
  • Organic digital marketing
  • Inbound marketing
  • How to create a free blog?
  • How to create free YouTube thumbnails? – Facebook posts, infographics, pitch deck presentations
  • How to edit videos for social media?
  • How to get customers from blogging & microblogging?
  • How to create a perfect Facebook page/LinkedIn page/Twitter profile/YouTube channel?
  • What is Search Engine Optimisation (SEO)?
  • How to give free 24×7 service on social media?
  • How to generate B2B leads from LinkedIn?
  • How to increase LinkedIn followers?
  • How to earn money by blogging?
  • How to earn money by social media?
  • What is Google Analytics?
  • How to study LinkedIn & Twitter analytics?
  • A sample viral social media campaign

Key Outcomes of the Video

  • Learn digital marketing to grow your business
  • Learn how to create free blogs and YouTube thumbnails for your business
  • Understand how to generate B2B leads from LinkedIn using digital marketing

Objective of the Video

  • To achieve business goals through digital marketing

Key Learnings from the Video

1. Business goals achieved through digital marketing

Following are the 7 business goals that can be achieved through digital marketing:

i. Increase brand awareness

Be it organic or paid, digital marketing helps in increasing your brand’s awareness.

Organic means doing the social media marketing without investing any money.

Key Performance Indicators (KPIs) to track:

  • Social media “shares”
  • Social media “likes”
  • E-mail forwards
  • Referral links

ii. Lead generation to lead nurturing

Digital marketing helps in generating leads. Be it B2B or B2C, businessmen should reduce their COCA (Cost Of Customer Acquisition).

KPIs to track:

  • Blog “sign-ups”
  • Blog “comments”
  • Conversion rate
  • Form submissions
  • Social leads

iii. Increase engagement

Engagement can be increased in any medium – organic or paid.

KPIs to track:

  • Number of comments
  • Page depth
  • Number of downloads
  • Page views
  • Backlinks
  • Time on site
  • Click-through rate (CTR)
  • Social shares

iv. Grow sales revenue by X%

When leads come through digital marketing, they convert into sales very quickly. It helps in increasing referral rate without spending much money.

KPIs to track:

  • Revenue influenced by the content
  • Offline sales

v. Improve customer retention rate/loyalty

KPIs to track:

  • Bounce rate
  • Followers
  • Retention rate
  • Churn rate

vi. Encourage customer evangelism by building communities

A community is coming together of various people bound by one goal or need. Once a consumer is part of this community it is very difficult for his/her to get out of that community. Digital Marketing helps in building a community.

KPIs to track:

  • Social media shares
  • Number of comments
  • Follower count
  • Word-of-mouth
  • Fans in groups
  • People in WhatsApp or Telegram groups

vii. Increase upsell & cross-sell

With the help of digital marketing, your customers will know about your new products or services automatically because of increased brand awareness and lead generation. You can easily cross-sell or upsell to your existing customers.

KPIs to track:

  • Measure conversions in shopping carts & landing pages
  • High-value sales from social media recommendations

Key Outcomes of the Video

  • Use digital marketing to increase your brand awareness
  • Improve your customer retention rate using digital marketing
  • Convert your leads into sales with the help of digital marketing

Book writing and publishing”Writer बनना है तो आपको 2 चीज़ें ज़रूर करनी होंगी I

  • “Book writing and publishing”

Key Learnings from the article

According to Stephen King:

Writer बनना है तो आपको 2 चीज़ें ज़रूर करनी होंगी I

i. Reading

ii. Writing

1. Barriers in the Book Writing Process

i. Fear of not being good enough

  • Young writers fear that they lack experience.
  • Experienced writers fear that they would not be able to match the thoughts of the young generation.
  • Some aspiring writers fear that they would not be accepted among the authors’ group and the book publishing industry.

ii. Fear of rejection

Somewriters have a fear of book rejection. However, they should remember:

Golden Statement:

Rejection gives you more power to push forward.

For example:

a. J.K. Rowling, the author of the book Harry Potter, faced rejection 12 times before the book got published.

b. The Jungle Book, written by Rudyard Kipling, also faced rejection before it got published.

iii. Fear of criticism

New writers also fear that they may have to face criticism instead of appreciation. Such writers experience low confidence when family members, relatives, colleagues, seniors, or a writers group criticise their work.

iv. Fear of success

Some writers also have fear of the following things after getting success:

  • They will not be able to give enough time to their families.
  • They will not be able to handle the job responsibilities properly.
  • They are unsure of how to manage and maintain success.

v. Fear of shame

Some writers fear that they are incompetent to be a writer, people may laugh at them, publication houses will not publish their work, etc. The fear of shame restricts them from writing their ideas.

vi. Other fears

Some other fears of new writers are:

  • Fear of not getting readers for their books
  • Fear of not getting enough sales of the book
  • Fear of not getting sustainable income from the book writing
  • Fear to compete in the existing market
  • Fear of not finding a good publisher
  • Fear of not getting enough investment

 2. Book Writing Process – Overcome Barriers

i. Don’t fear rejection: You should always take the rejections/criticisms as feedback, learn from it, and move ahead to search for a better opportunity.

Golden Statement:

Successful people don’t fear rejection, successful people reject rejection.

ii. Move out of your comfort zone: A challenge always comes with an opportunity. So, you should never be afraid of challenges/risks and always take calculated risks.

3. Book Writing Course – Topics

i. Generating passive income through book writing

ii. Benefits of book writing

iii. Preparations to be done before book writing

iv. How to choose a topic for book writing?

v. Story structure

vi. Book covers designing

vii. Book title

viii. How to get the book published?

  • Self-publish
  • Online publish
  • Publish through publisher

ix. How to decide book price?

x. How to do Online/Kindle Direct Publishing?

xi. Tips to be an Amazon bestseller

xii. New-age marketing tool – InstaBook

xiii. Contracts and royalties for publisher and online collaboration

4. Book Writing Course – Professors

i. Dinesh Verma

  • He is the Founder and CEO of Gullybaba Publishing House Pvt. Ltd., Gullybaba Kids, and Pendown Press.
  • He helps business owners by providing book writing tools.
  • He has published more than 2200 books.

ii. Sara Khan

  • She is the Founder of Jot Down Ventures. It is a publishing house as well as an academy.
  • She is a coach and the author of 4 bestseller books.
  • She has done ghostwriting for more than 30 books.
  • She is on a mission to have an author in every house.

Key Outcomes of the Video

  • Overcome the fear of not being good enough, rejections, or criticisms as a writer  
  • Take challenges and move out of your comfort zone to be a successful author

How to enjoy school : कैसे स्कूल का आनंद उठाएं-How do you enjoy in your school?

स्कूल कोई जेल नहीं होता है और न ही उसको इस नज़र से देखना चाहिये | चाहे आपको अपना स्कूल कितना ही मुश्किल, उबाऊ या तनावपूर्ण लगता हो आप चाहें तो उसे मज़ेदार बनाना सीख सकते हैं | आईये जानते हैं स्कूल को मज़ेदार और आसान बनाने के कुछ तरीके |

1.नए दोस्त बनाना 

2.मज़ेदार बनें 

3.स्कूल को आसान बनाएं 

4.रिलेटेड आर्टिकल्स 

5.स्रोत और उद्धरण

1.नए दोस्त बनाना —