What is Digital Marketing what is online marketing

Key Learnings from the Article

Digital Marketing helps in the growth of your career and business.

This course is broadly divided into 3 parts:

1st two parts: This will cover organic digital marketing.

3rd part: It covers the paid and performance digital marketing.

2. Digital Marketing Course – Outline

  • Content marketing
  • Storytelling
  • Organic digital marketing
  • Inbound marketing
  • How to create a free blog?
  • How to create free YouTube thumbnails? – Facebook posts, infographics, pitch deck presentations
  • How to edit videos for social media?
  • How to get customers from blogging & microblogging?
  • How to create a perfect Facebook page/LinkedIn page/Twitter profile/YouTube channel?
  • What is Search Engine Optimisation (SEO)?
  • How to give free 24×7 service on social media?
  • How to generate B2B leads from LinkedIn?
  • How to increase LinkedIn followers?
  • How to earn money by blogging?
  • How to earn money by social media?
  • What is Google Analytics?
  • How to study LinkedIn & Twitter analytics?
  • A sample viral social media campaign

Key Outcomes of the Video

  • Learn digital marketing to grow your business
  • Learn how to create free blogs and YouTube thumbnails for your business
  • Understand how to generate B2B leads from LinkedIn using digital marketing

Objective of the Video

  • To achieve business goals through digital marketing

Key Learnings from the Video

1. Business goals achieved through digital marketing

Following are the 7 business goals that can be achieved through digital marketing:

i. Increase brand awareness

Be it organic or paid, digital marketing helps in increasing your brand’s awareness.

Organic means doing the social media marketing without investing any money.

Key Performance Indicators (KPIs) to track:

  • Social media “shares”
  • Social media “likes”
  • E-mail forwards
  • Referral links

ii. Lead generation to lead nurturing

Digital marketing helps in generating leads. Be it B2B or B2C, businessmen should reduce their COCA (Cost Of Customer Acquisition).

KPIs to track:

  • Blog “sign-ups”
  • Blog “comments”
  • Conversion rate
  • Form submissions
  • Social leads

iii. Increase engagement

Engagement can be increased in any medium – organic or paid.

KPIs to track:

  • Number of comments
  • Page depth
  • Number of downloads
  • Page views
  • Backlinks
  • Time on site
  • Click-through rate (CTR)
  • Social shares

iv. Grow sales revenue by X%

When leads come through digital marketing, they convert into sales very quickly. It helps in increasing referral rate without spending much money.

KPIs to track:

  • Revenue influenced by the content
  • Offline sales

v. Improve customer retention rate/loyalty

KPIs to track:

  • Bounce rate
  • Followers
  • Retention rate
  • Churn rate

vi. Encourage customer evangelism by building communities

A community is coming together of various people bound by one goal or need. Once a consumer is part of this community it is very difficult for his/her to get out of that community. Digital Marketing helps in building a community.

KPIs to track:

  • Social media shares
  • Number of comments
  • Follower count
  • Word-of-mouth
  • Fans in groups
  • People in WhatsApp or Telegram groups

vii. Increase upsell & cross-sell

With the help of digital marketing, your customers will know about your new products or services automatically because of increased brand awareness and lead generation. You can easily cross-sell or upsell to your existing customers.

KPIs to track:

  • Measure conversions in shopping carts & landing pages
  • High-value sales from social media recommendations

Key Outcomes of the Video

  • Use digital marketing to increase your brand awareness
  • Improve your customer retention rate using digital marketing
  • Convert your leads into sales with the help of digital marketing